Title
Scannerdaten Und Preissensitivitt Bei Konsumgtern (Beitrge Zur Betriebswirtschaftlichen Forschung, 58) (German Edition),Used
Delivery time: 8-12 business days (International)
Die ScannerTechnologie erffnet neue Perspektiven fr die Marketingfor schung und praxis. Die Artikel und Zeitgenauigkeit von ScannerDaten ermglicht es, kausale Zusammenhnge zwischen Marketinginstrumenten und Absatzmengen bzw. Marktanteilen valider und zuverlssiger als bisher zu messen. ScannerDaten eignen sich insbesondere zur Analyse von Preis AbsatzBeziehungen, da beide Variable nicht nur fr ein Produkt, sondern fr alle Konkurrenzartikel vollautomatisch erfat werden. Kucher legt eine der ersten Arbeiten vor, die sich diese neuartige Datenba sis zunutze macht. Er betritt weitgehend wissenschaftliches Neuland und greift eine Vielzahl von fragestellungen auf, die bisher mangels einer brauchbaren empirischen Grundlage unbeantwortet bleiben muten. Der wichtigste Unterschied zwischen ScannerDaten und herkmmlichen Markt forschungsdaten liegt in der Zeitprzision und der Krze des Dateninter valls. Hieraus resultiert eine wesentlich strkere Variabilitt in den abhngigen und unabhngigen Variablen, so da quantitativ und qualitativ fundiertere Kausalanalysen mglich werden. An zahlreichen Zahlenbeispielen wird demonstriert, da sich je nach Datenintervall unterschiedliche Reak tionsmuster und Diagnosen ergeben knnen. ScannerDaten fhren zu neuen Einsichten in die form und die Dynamik derartiger Preisreaktionsstrukturen. Kuchers Analyse belegt auch, welch grundlegende Problemstellungen selbst die empirische Preisreaktionsforschung unbeantwortet gelassen hat. Er zeigt im einzelnen, da der Marktanteil im Vergleich zur Absatzmenge die geeignetere Variable zur Messung von Preiswi ungen ist, die Definition des Preises einen erheblichen Einflu auf die Schtzung von Preissensitivitten hat, ein Durchschnittspreis mit konstanten Marktanteilsgewichten den Einflu des Konkurrenzpreises am besten reprsentiert, das lineare Modell im Regelfall gute Ergebnisse liefert.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.