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American Advertising Pioneer Claude C. Hopkins (18661932) Is Still Renowned Today For Developing Such Marketing Innovations As Coded Coupons That Could Be Used To Track The Success Of Varying Offers. His Methods Are Still Prized For Their Efficacy Today. In This Groundbreaking 1923 Work, Written After He Retired As President And Chairman Of One Of The World'S Biggest Ad Agencies, Hopkins Shares The Secrets Of Successful Marketing That Are Just As Relevant Today As They Were Almost A Century Ago. Learn: . How Advertising Laws Are Established . The Importance Of Just Salesmanship . Why Businesses Must Offer Service . Mail Order Advertising: What It Teaches . What Makes Headlines Effective . Understanding Customer Psychology . How To Use Art In Advertising . How To Use Samples . The Best Way To Test Campaigns . The Impact Of Negative Advertising . And Much More.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does 'Scientific Advertising' have? A: This book has ninety-eight pages. It offers concise insights into effective marketing strategies.
- Q: What is the binding type of 'Scientific Advertising'? A: The book is paperback bound. This format makes it lightweight and portable for easy reading.
- Q: Who is the author of 'Scientific Advertising'? A: The author is Claude C. Hopkins. He was a pioneering figure in American advertising during the early twentieth century.
- Q: How do I apply the marketing strategies in this book? A: You can apply these strategies by studying the techniques shared by the author and implementing them in your marketing efforts. The book outlines practical methods for effective advertising.
- Q: Is 'Scientific Advertising' suitable for beginners in marketing? A: Yes, it is suitable for beginners. The book breaks down complex concepts into understandable insights that anyone can grasp.
- Q: What themes are covered in 'Scientific Advertising'? A: The book covers themes like customer psychology, advertising effectiveness, and the importance of service. These themes are essential for anyone interested in marketing.
- Q: How should I store 'Scientific Advertising' to keep it in good condition? A: Store the book in a cool, dry place away from direct sunlight. This will help preserve its condition over time.
- Q: Can I read 'Scientific Advertising' if I'm not in marketing? A: Yes, anyone can read this book. Its principles of advertising can be beneficial for various fields and interests.
- Q: What if 'Scientific Advertising' arrives damaged? A: If the book arrives damaged, you should contact the seller for a return or exchange. Most retailers have policies in place to handle such issues.
- Q: Does this book provide examples of successful advertising campaigns? A: Yes, it includes examples and case studies that illustrate successful advertising techniques. These real-world applications enhance understanding.
- Q: Is there a glossary of terms in 'Scientific Advertising'? A: No, this book does not include a glossary. However, the author explains concepts clearly throughout the text.
- Q: What are the dimensions of 'Scientific Advertising'? A: The book measures five inches in length, eight inches in height, and a quarter inch in width. Its compact size makes it easy to carry.
- Q: Is 'Scientific Advertising' recommended for advanced marketers? A: Yes, it is recommended for advanced marketers as well. The insights offered can refine and enhance existing marketing strategies.
- Q: What makes 'Scientific Advertising' a classic in marketing literature? A: Its timeless principles and innovative techniques have made it a classic. The book's relevance continues to resonate with modern marketers.
- Q: Are there any illustrations in 'Scientific Advertising'? A: No, the book does not contain illustrations. It focuses on text and concepts to convey its messages.