Title
Screening Culture, Viewing Politics: An Ethnography of Television, Womanhood, and Nation in Postcolonial India,Used
Delivery time: 8-12 business days (International)
In Screening Culture, Viewing Politics Purnima Mankekar presents a cuttingedge ethnography of televisionviewing in India. With a focus on the responses of upwardlymobile, yet lowertomiddle class urban women to statesponsored entertainment serials, Mankekar demonstrates how television in India has profoundly shaped womens place in the family, community, and nation, and the crucial role it has played in the realignment of class, caste, consumption, religion, and politics.Mankekar examines both entertainment narratives and advertisements designed to convey particular ideas about the nation. Organizing her study around the recurring themes in these showsIndian womanhood, family, community, constructions of historical memory, development, integration, and sometimes violenceMankekar dissects both the messages televised and her New Delhi subjects perceptions of and reactions to these messages. In the process, her ethnographic analysis reveals the texture of these womens daily lives, social relationships, and everyday practices. Throughout her study, Mankekar remains attentive to the tumultuous historical and political context in the midst of which these programs integrationalist messages are transmitted, to the cultural diversity of the viewership, and to her own role as ethnographer. In an enlightening epilogue she describes the effect of satellite television and transnational programming to India in the 1990s.Through its ethnographic and theoretical richness, Screening Culture, Viewing Politics forces a reexamination of the relationship between mass media, social life, and identity and nation formation in nonWestern contexts. As such, it represents a major contribution to a number of fields, including media and communication studies, feminist studies, anthropology, South Asian studies, and cultural studies.
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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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