Title
Screening Culture, Viewing Politics: An Ethnography of Television, Womanhood, and Nation in Postcolonial India,Used
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In Screening Culture, Viewing Politics Purnima Mankekar presents a cuttingedge ethnography of televisionviewing in India. With a focus on the responses of upwardlymobile, yet lowertomiddle class urban women to statesponsored entertainment serials, Mankekar demonstrates how television in India has profoundly shaped womens place in the family, community, and nation, and the crucial role it has played in the realignment of class, caste, consumption, religion, and politics.Mankekar examines both entertainment narratives and advertisements designed to convey particular ideas about the nation. Organizing her study around the recurring themes in these showsIndian womanhood, family, community, constructions of historical memory, development, integration, and sometimes violenceMankekar dissects both the messages televised and her New Delhi subjects perceptions of and reactions to these messages. In the process, her ethnographic analysis reveals the texture of these womens daily lives, social relationships, and everyday practices. Throughout her study, Mankekar remains attentive to the tumultuous historical and political context in the midst of which these programs integrationalist messages are transmitted, to the cultural diversity of the viewership, and to her own role as ethnographer. In an enlightening epilogue she describes the effect of satellite television and transnational programming to India in the 1990s.Through its ethnographic and theoretical richness, Screening Culture, Viewing Politics forces a reexamination of the relationship between mass media, social life, and identity and nation formation in nonWestern contexts. As such, it represents a major contribution to a number of fields, including media and communication studies, feminist studies, anthropology, South Asian studies, and cultural studies.
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- Q: What is the main focus of 'Screening Culture, Viewing Politics'? A: The book focuses on the ethnography of television-viewing among upwardly-mobile, lower-to-middle class urban women in India, examining their responses to state-sponsored entertainment serials.
- Q: Who is the author of this book? A: The author of 'Screening Culture, Viewing Politics' is Purnima Mankekar.
- Q: What topics are explored in this ethnographic study? A: The study explores themes such as Indian womanhood, family, community, historical memory, development, and the impact of media on social relationships.
- Q: Is this book suitable for academic research? A: Yes, it is a significant contribution to fields like media studies, feminist studies, anthropology, South Asian studies, and cultural studies, making it suitable for academic research.
- Q: What is the condition of the book being sold? A: The book is listed as 'Used Book in Good Condition'.
- Q: When was 'Screening Culture, Viewing Politics' published? A: The book was published on December 10, 1999.
- Q: What type of binding does this book have? A: The book is available in paperback binding.
- Q: How many pages does the book have? A: The book has a total of 448 pages.
- Q: What is the significance of the book's study location? A: The study is set in New Delhi, India, providing a contextual understanding of the cultural and political dynamics influencing media consumption.
- Q: Does the book address the impact of satellite television? A: Yes, Mankekar discusses the effects of satellite television and transnational programming on Indian society in the 1990s in the epilogue.