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Many companies want to make their sales agile. Some of them have tried to set up agile sales organizations, but such topdown approaches and bigbang rollouts seldom seem to work. This book shows how the elements of the leading agile framework Scrum should be applied to install agility in the salesforce, improve sales performance, and resolve typical performance issues in sales organizations. It contains concrete guidelines, realworld examples, and useful tools to create the necessary change step by step and built to last.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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