Search Analytics for Your Site: Conversations with Your Customers,Used

Search Analytics for Your Site: Conversations with Your Customers,Used

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SKU: SONG1933820209
Brand: Brand: Rosenfeld Media, LLC
Condition: Used
$21.67
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Returns accepted within 30 days | support@ergodebooks.com

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Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually underexploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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