Seducing the Subconscious: The Psychology of Emotional Influence in Advertising,New

Seducing the Subconscious: The Psychology of Emotional Influence in Advertising,New

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SKU: DADAX0470974885
Brand: Wiley-Blackwell
Regular price$54.35
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Our relationship with ads: it's complicatedA mustread for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audiences lives. In addition to looking at ads influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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