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In See America First, Marguerite Shaffer chronicles the birth of modern American tourism between 1880 and 1940, linking tourism to the simultaneous growth of national transportation systems, print media, a national market, and a middle class with money and time to spend on leisure. Focusing on the See America First slogan and idea employed at different times by railroads, guidebook publishers, Western boosters, and Good Roads advocates, she describes both the modern marketing strategies used to promote tourism and the messages of patriotism and loyalty embedded in the tourist experience. She shows how tourists as consumers participated in the search for a national identity that could assuage their anxieties about American society and culture.Generously illustrated with images from advertisements, guidebooks, and travelogues, See America First demonstrates that the promotion of tourist landscapes and the consumption of tourist experiences were central to the development of an American identity.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
Q: What is the main topic of 'See America First'?A: 'See America First' explores the development of modern American tourism from 1880 to 1940, linking it to the growth of national transportation systems and the emergence of a middle class.
Q: Who is the author of this book?A: The book is authored by Marguerite Shaffer.
Q: What is the publication date of 'See America First'?A: 'See America First' was published on September 17, 2001.
Q: What condition is the book in?A: The book is listed as 'Used Book in Good Condition'.
Q: How many pages does 'See America First' have?A: 'See America First' contains a total of 438 pages.
Q: What type of binding does this book have?A: The book is available in paperback binding.
Q: What themes are explored in the book?A: The book discusses themes of patriotism, national identity, and the marketing strategies used to promote tourism.
Q: Are there illustrations in the book?A: Yes, the book includes illustrations from advertisements, guidebooks, and travelogues.
Q: What category does this book fall under?A: 'See America First' is categorized under Economics.
Q: What does the book reveal about consumer participation in tourism?A: The book shows how tourists participated in shaping national identity through their consumption of tourist experiences.
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