Seeing Through a Donor's Eyes: How to Make a Persuasive Case for Everything from Your Annual Drive to Your Planned Giving Progra,New

Seeing Through a Donor's Eyes: How to Make a Persuasive Case for Everything from Your Annual Drive to Your Planned Giving Progra,New

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Why should I give you my hardearned money? Effective fundraisers answer this essential question every time they ask for a gift. What's their secret to success? They have a winning case for support. As Tom Ahern, America's premier fundraising writer, makes clear, a case isn't some fancy argument you only develop for capital campaigns, when you're chasing millions. Successful donor newsletters, websites, annual reports, donor acquisition programs, email, direct mail, advertising, planned giving programs, and, yes, capital campaigns, too all have one thing in common: behind each stands a wellreasoned, emotionally satisfying case for support. Donors are sure to have questions. Your case gives you great answers. Complements Ahern's acclaimed book, How to Write Fundraising Materials that Raise More Money.

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main focus of 'Seeing Through a Donor's Eyes'? A: The book focuses on how to create a persuasive case for support in fundraising campaigns, including annual drives, planned giving programs, and capital campaigns.
  • Q: Who is the author of this book? A: The author is Tom Ahern, a communications trainer and journalist with experience in writing successful fundraising cases.
  • Q: What are the key topics covered in the book? A: Key topics include types of fundraising cases, mission statements, writing processes, emotional triggers, marketing briefs, storytelling, and the use of visuals.
  • Q: Is this book suitable for beginners in fundraising? A: Yes, the book is suitable for beginners as it outlines fundamental principles and processes of writing effective fundraising cases.
  • Q: What is the condition of the book being offered? A: The book is listed as 'New' and is in good condition.
  • Q: How many pages does 'Seeing Through a Donor's Eyes' have? A: The book has a total of 167 pages.
  • Q: What type of binding does this book have? A: The book is available in a paperback binding.
  • Q: When was 'Seeing Through a Donor's Eyes' published? A: The book was published on February 9, 2009.
  • Q: Does the book include a bibliography? A: No, the book does not include a bibliography.
  • Q: What edition of the book is available? A: This is the first edition of 'Seeing Through a Donor's Eyes'.