Title
Seeing Through a Donor's Eyes: How to Make a Persuasive Case for Everything from Your Annual Drive to Your Planned Giving Progra,Used
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Why should I give you my hardearned money? Effective fundraisers answer this essential question every time they ask for a gift. What's their secret to success? They have a winning case for support. As Tom Ahern, America's premier fundraising writer, makes clear, a case isn't some fancy argument you only develop for capital campaigns, when you're chasing millions. Successful donor newsletters, websites, annual reports, donor acquisition programs, email, direct mail, advertising, planned giving programs, and, yes, capital campaigns, too all have one thing in common: behind each stands a wellreasoned, emotionally satisfying case for support. Donors are sure to have questions. Your case gives you great answers. Complements Ahern's acclaimed book, How to Write Fundraising Materials that Raise More Money.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book contains one hundred sixty-seven pages. It provides comprehensive insights into crafting persuasive fundraising cases.
- Q: What is the binding type of this book? A: The book is available in paperback binding. This format is lightweight and easy to handle.
- Q: What are the dimensions of the book? A: The book measures six inches in length, zero point five one inches in width, and eight point seventy-five inches in height. These dimensions make it a convenient size for reading.
- Q: Who is the author of this book? A: The author of the book is Tom Ahern. He is known for his expertise in communications and fundraising.
- Q: What is the main topic covered in this book? A: The main topic is how to create persuasive cases for various fundraising efforts. It covers strategies for annual drives, planned giving, and capital campaigns.
- Q: Is this book suitable for beginners in fundraising? A: Yes, this book is suitable for beginners. It provides clear guidelines and practical advice for those new to fundraising.
- Q: How can I apply the techniques from this book? A: You can apply the techniques by following the outlined steps for writing fundraising cases. This includes conducting interviews and understanding emotional triggers.
- Q: Is there any specific audience this book targets? A: Yes, it targets nonprofit organizations and individuals involved in fundraising efforts. The insights are valuable for both new and experienced fundraisers.
- Q: Can this book help with planned giving campaigns? A: Yes, the book includes strategies specifically for planned giving campaigns. It offers guidance on crafting compelling narratives for potential donors.
- Q: What is the best way to keep this book in good condition? A: To keep the book in good condition, store it in a dry place away from direct sunlight. Avoid bending the cover or pages to maintain its shape.
- Q: Are there any cleaning instructions for this book? A: No specific cleaning instructions are needed. However, handle it with clean hands to prevent dirt or oil from damaging the pages.
- Q: What if I receive a damaged copy of the book? A: If you receive a damaged copy, you should contact the seller for a return or exchange. Most sellers have policies in place for such situations.
- Q: Is there a warranty for this book? A: No, books typically do not come with warranties. However, you can check with the seller for their return policy.
- Q: How can I get support if I have questions about the book? A: You can reach out to the seller or publisher for support. They can provide additional information or answer any specific questions you may have.
- Q: What if I want to compare this book with others in a similar genre? A: You can compare this book with other fundraising and marketing books. Look for differences in approach, techniques, and author expertise.
- Q: Is this book recommended for professional fundraisers? A: Yes, this book is recommended for professional fundraisers. It offers advanced strategies that can enhance their existing knowledge and skills.