Selling and Sales Mangement,Used

Selling and Sales Mangement,Used

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SKU: SONG0273762656
UPC: 9780273762652
Brand: Pearson
Condition: Used
$20.68
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Over the last twenty years, Selling and Sales Management has proved itself to be the definitive text in this exciting and fastmoving area. This new edition comes fully updated with brand new case studies using working businesses to connect sales theory to the practical implications of selling in a modern environment. This edition continues to place emphasis on global aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered include the technological applications of selling and sales management, the ethics of selling & sales management, a look at the sales cycle, cold canvassing and systems selling, and a thorough coverage of B2B and B2C selling.

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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

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