Selling Electronic Media,New

Selling Electronic Media,New

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SKU: DADAX0240803272
Brand: Routledge
Condition: New
$127.26
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Selling Is Identifying And Satisfying Customer Needs Profitably. Profitable For You, Profitable For Them.'Diane Sutter, President And Ceo Of Shooting Star Broadcasting , Owner Of Ktabtv, Abilene, Texasthis Is The Definition Of Sales Used Throughout Ed Shane'S Comprehensive And Timely Textbook Selling Electronic Media. This New Definition Reflects The Customerorientation Of Today'S Marketing Environment As Well As The Productorientation Of Selling. Today'S Selling Is A Win/Win Proposition, A Win For The Seller And A Win For The Customer.Using Interviews With Industry Leaders And Reports Of Their Selling Experiences, Selling Electronic Media Shares Insight And Practical Advice In The Basics Of Selling: Prospecting Qualifying Needs Analysis Presentations Answering Objections Closing Relationship Managementfocusing On The Merging And Converging Of Electronic Media And The Need For Branding Of Media At All Levels, This Highly Readable Book Offers Complete Coverage Of Advertising Sales For Radio, Television And Cable, Plus The New And Emerging Mass Communication Technologies, Primarily Those Generated By The Internet.Selling Electronic Media Is Enhanced With Review Highlights And Discussion Points And Illustrated Throughout With Visuals Used By Media Outlets To Market Commercials And Their Audience Reach.Students Pursuing Sales And Marketing Careers In Electronic Media And Professionals Wishing To Reinforce Their Understanding Of The Merging And Converging Media Environment Will Find What They Need In The Pages Of This Book.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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