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Selling Mrs. Consumer: Christine Frederick And The Rise Of Household Efficiency
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This First Booklength Treatment Of The Life And Work Of Christine Frederick (18831970) Reveals An Important Dilemma That Faced Educated Women Of The Early Twentieth Century. Contrary To Her Professional Role As Home Efficiency Expert, Advertising Consultant, And Consumer Advocate, Christine Frederick Espoused The Nineteenthcentury Ideal Of Preserving The Virtuous Homeand A Woman'S Place In It. In An Effort To Reconcile Her Desire To Succeed In The Public Sphere Of Modernization And Consumerism With The Knowledge That Most Middleclass Americans Still Held Traditional Beliefs About Gender Roles, Frederick Fashioned A Career For Herself That Encouraged Other Women To Remain At Home.With The Rise Of Home Economics And Scientific Management, Frederickcollegeeducated But Confined To The Drudgery Of Houseworkdevised A Plan For Bringing The Public Sphere Into The Domestic. Her Home Would Become Her Factory. She Learned How To Standardize Tasks By Observing Laborsaving Devices In Industry And Then Applied This Knowledge To Housework. She Standardized Dishwashing, For Example, By Breaking The Job Into Three Separate Operations: Scraping And Stacking, Washing, And Drying And Putting Away. Determined To Train Women To Become Proficient Homemakers And Efficient Managers, Frederick Secured A Job Writing Articles For The Ladies' Home Journal. A Professional Career As Home Efficiency Expert Later Expanded To Include Advertising Consultant And Consumer Advocate. Frederick Assured Male Advertisers That She Knew Women Well And Promised To Help Them Sell To Mrs. Consumer.While Frederick Sought The Power And Influence Available Only To Men, She Promoted A Division Of Labor By Gender And Therefore Served The Fall Of The Earlytwentiethcentury Wave Of Feminism. Rutherford'S Engaging Account Of Christine Frederick'S Life Reflects A Dilemma That Continues To Affect Women Todaywhether To Seek Professional Gratification Or Adhere To Traditional Family Values.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does the book have? A: The book has two hundred ninety pages. It provides an in-depth exploration of Christine Frederick's life and work.
- Q: What is the binding type of this book? A: The book is paperback. This makes it lightweight and easy to handle for reading.
- Q: What are the dimensions of the book? A: The book measures five point ninety-eight inches in length, zero point seventy-nine inches in width, and nine point zero two inches in height.
- Q: Who is the author of this book? A: The author is Janice Williams Rutherford. She provides a detailed account of Christine Frederick's contributions to household efficiency.
- Q: What is the main topic of the book? A: The book discusses the life and work of Christine Frederick. It addresses themes of household efficiency and women's roles in the early twentieth century.
- Q: What is the target audience for this book? A: The target audience includes readers interested in women's studies, history, and household efficiency. It is suitable for both academic and general readers.
- Q: Is this book suitable for young readers? A: Yes, the book can be suitable for young readers interested in history. However, parental guidance may help in understanding complex themes.
- Q: What can I learn from Christine Frederick's story? A: You can learn about the challenges women faced in balancing public and private spheres. Her story reflects ongoing dilemmas in gender roles.
- Q: Are there any illustrations in the book? A: The book is illustrated. This enhances the reader's understanding of the historical context and themes.
- Q: How should I care for the book? A: Store the book in a cool, dry place away from direct sunlight. This helps preserve its condition over time.
- Q: Can I return the book if I don't like it? A: Yes, there is a return policy. Make sure to check the specific conditions for returns when purchasing.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you can contact customer support for a replacement or refund. Keep all packaging for reference.
- Q: Is this book available in hardcover? A: No, this book is only available in paperback. The paperback format is designed for accessibility and ease of reading.
- Q: Does the book provide practical advice for homemaking? A: Yes, the book discusses Christine Frederick's methods for homemaking efficiency. It offers insights into historical practices for managing a household.
- Q: How does this book compare to other women's history books? A: This book uniquely combines biography with the history of household efficiency. It provides a specific focus on a pivotal figure in women's history.
- Q: Is the content of the book based on historical facts? A: Yes, the content is well-researched and based on historical facts about Christine Frederick's life and impact on household efficiency.