Title
Selling Mrs. Consumer: Christine Frederick And The Rise Of Household Efficiency
Delivery time: 8-12 business days (International)
This First Booklength Treatment Of The Life And Work Of Christine Frederick (18831970) Reveals An Important Dilemma That Faced Educated Women Of The Early Twentieth Century. Contrary To Her Professional Role As Home Efficiency Expert, Advertising Consultant, And Consumer Advocate, Christine Frederick Espoused The Nineteenthcentury Ideal Of Preserving The Virtuous Homeand A Woman'S Place In It. In An Effort To Reconcile Her Desire To Succeed In The Public Sphere Of Modernization And Consumerism With The Knowledge That Most Middleclass Americans Still Held Traditional Beliefs About Gender Roles, Frederick Fashioned A Career For Herself That Encouraged Other Women To Remain At Home.With The Rise Of Home Economics And Scientific Management, Frederickcollegeeducated But Confined To The Drudgery Of Houseworkdevised A Plan For Bringing The Public Sphere Into The Domestic. Her Home Would Become Her Factory. She Learned How To Standardize Tasks By Observing Laborsaving Devices In Industry And Then Applied This Knowledge To Housework. She Standardized Dishwashing, For Example, By Breaking The Job Into Three Separate Operations: Scraping And Stacking, Washing, And Drying And Putting Away. Determined To Train Women To Become Proficient Homemakers And Efficient Managers, Frederick Secured A Job Writing Articles For The Ladies' Home Journal. A Professional Career As Home Efficiency Expert Later Expanded To Include Advertising Consultant And Consumer Advocate. Frederick Assured Male Advertisers That She Knew Women Well And Promised To Help Them Sell To Mrs. Consumer.While Frederick Sought The Power And Influence Available Only To Men, She Promoted A Division Of Labor By Gender And Therefore Served The Fall Of The Earlytwentiethcentury Wave Of Feminism. Rutherford'S Engaging Account Of Christine Frederick'S Life Reflects A Dilemma That Continues To Affect Women Todaywhether To Seek Professional Gratification Or Adhere To Traditional Family Values.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main topic of 'Selling Mrs. Consumer'? A: 'Selling Mrs. Consumer' focuses on Christine Frederick's life and work, highlighting her role as a home efficiency expert and how she navigated the complexities of gender roles in the early twentieth century.
- Q: Who is the author of this book? A: The author of 'Selling Mrs. Consumer' is Janice Williams Rutherford.
- Q: What is the publication date of this book? A: 'Selling Mrs. Consumer' was published on February 24, 2003.
- Q: How many pages are in 'Selling Mrs. Consumer'? A: The book contains 290 pages.
- Q: What type of binding does this book have? A: 'Selling Mrs. Consumer' is available in paperback binding.
- Q: What themes are explored in the book? A: The book explores themes of gender roles, consumerism, and the balance between professional ambition and traditional family values.
- Q: Is this book suitable for academic study? A: Yes, 'Selling Mrs. Consumer' offers valuable insights into early twentieth-century gender dynamics and can be a useful resource for academic studies in gender studies, history, and sociology.
- Q: What kind of reader would benefit from this book? A: Readers interested in women's history, gender studies, and the evolution of consumer culture in America will find this book particularly insightful.
- Q: Does the book provide insights into homemaking techniques? A: Yes, the book details Christine Frederick's innovative homemaking techniques and her approach to efficiency in household management.
- Q: Is there a specific audience this book targets? A: The book primarily targets those interested in the historical context of women's roles, homemaking, and the intersection of feminism and consumerism.