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Selling The Dream,Used
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Guy Kawasakis Phenomenal Success At Apple Computer And As A Startup Entrepreneur Was The Result Of An Innovative Approach To Sales, Marketing, And Management Called Evangelism. Evangelism Means Convincing People To Believe In Your Product Or Ideas As Much As You Do, By Using Fervor, Zeal, Guts, And Cunning To Mobilize Your Customers And Staff Into Becoming As Passionate About A Cause As You Are.Selling The Dream Is A Handbook And Workbook For Putting Evangelism Into Action. Kawasaki Charts A Complete Blueprint For The Beginning Evangelist That Covers Such Topics As How To Define A Cause (Whether It Is A Business, Like Windham Hill Records Or The Body Shop, Or A Public Interest Concern, Like The National Audubon Society Or Mothers Against Drunk Driving), How To Identify Good And Bad Enemies, How To Deliver An Effective Presentation, And How To Find, Train, And Recruit New Evangelists. One Of The Highlights Of The Book Is A Short Course In Developing An Evangelistic Business Plan, Illustrated By The Complete, Original Macintosh Product Introduction Plan.Selling The Dream Will Teach You How To Become A Raging, Inexorable Thunder Lizard Of An Evangelist A Leader Whose Words Will Never Fall On Deaf Ears Again.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does 'Selling the Dream' have? A: This book has three hundred fifty-two pages. It is a comprehensive guide aimed at aspiring evangelists.
- Q: What is the binding type of 'Selling the Dream'? A: The binding type is paperback. This makes it lightweight and easy to carry around.
- Q: What are the dimensions of 'Selling the Dream'? A: The book measures five point sixteen inches in length, zero point eighty-eight inches in width, and eight point zero three inches in height. It is a standard-sized book ideal for reading.
- Q: Who is the author of 'Selling the Dream'? A: The author is Guy Kawasaki. He is known for his expertise in sales and marketing, particularly in the tech industry.
- Q: What genre does 'Selling the Dream' fall under? A: It falls under Management and Leadership. It offers strategies for effective sales and marketing.
- Q: How do I apply the principles from 'Selling the Dream'? A: You can apply the principles by defining your cause and mobilizing support. The book includes practical exercises to help implement these strategies.
- Q: Is 'Selling the Dream' suitable for beginners in sales? A: Yes, it is suitable for beginners. The book provides a blueprint that is easy to understand and follow.
- Q: Can I use 'Selling the Dream' for team training? A: Yes, it can be used for team training. The workbook format includes exercises that are beneficial for group learning.
- Q: What age group is 'Selling the Dream' appropriate for? A: It is appropriate for adults and young adults. The content is geared toward those interested in business and leadership.
- Q: How should I care for my copy of 'Selling the Dream'? A: Keep it in a dry place away from direct sunlight. If the cover gets dirty, wipe it gently with a soft cloth.
- Q: Is 'Selling the Dream' safe for all readers? A: Yes, it is safe for all readers. The content is focused on professional development and does not contain inappropriate material.
- Q: How should I store 'Selling the Dream'? A: Store it upright on a bookshelf or in a bookcase. This will help prevent damage to the spine.
- Q: What if my copy of 'Selling the Dream' arrives damaged? A: If it arrives damaged, you can return it for a replacement. Check the retailer's return policy for details.
- Q: Does 'Selling the Dream' come with a warranty? A: No, books do not typically come with a warranty. However, you should keep your receipt for any return or exchange.
- Q: What topics are covered in 'Selling the Dream'? A: The book covers topics like defining a cause, effective presentations, and recruiting evangelists. It provides a comprehensive guide for aspiring leaders.
- Q: How is 'Selling the Dream' different from other business books? A: It focuses specifically on the concept of evangelism in business, which is less commonly addressed in other management literature.