Title
Selling The Invisible: A Field Guide To Modern Marketing
Delivery time: 8-12 business days (International)
You Can'T Touch, Hear, Or See Your Company'S Most Important Products... So How Do You Sell, Develop, Make Them Grow? That'S The Problem With Services. This Phenomenal Book, As One Reviewer Called It, Answers That Question With Insights On How Markets Work And How Prospects Think. A Treasury Of Hundreds Of Quick, Practical, And Easytoread Strategiesfew Are More Than A Page Longselling The Invisible Will Open Your Eyes To New Ideas In This Crucial Branch Of Marketing, Including: * Why Focus Groups, Valueprice Positioning, Discount Pricing, And Being The Best Usually Fail * The Critical Emotion That Most Influences Your Prospectsand How To Deal With It * The Vital Role Of Vividness, Focus, Anchors, And Stereotypes * The Importance Of Halo, Cocktail Party, And Lake Wobegon Effects * Marketing Lessons From Black Holes, Grocery Lists, The Hearsay Rule, And The Fame Of The Matterhorn * Dozens Of Proven Yet Consistently Overlooked Ideas For Research, Presentations, Publicity, Advertising, And Client Retention ...And Much More. Based On The Author'S Twentyfive Years Of Experience With Thousands Of Business Professionals, This Book Delivers Its Wisdom With Unforgettable And Often Surprising Examplesfrom Federal Express, Citicorp, And A Growing Greek Travel Agency...To An Ingenious Babysitter, Fran Lebowitz, And The Colors Of Oranges And Lemons. The First Guide Of Its Kind And A Book Already Causing A Sensation In The Business Community, Selling The Invisible Will Help Anyone Marketing A Service, A Product, Or A Career. Read It, And You Almost Certainly Will Understand Why Two Advance Reviewers Call It The Best Book On Business Ever Written.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
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We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.