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Selling to the CSuite: What Every Executive Wants You to Know About Successfully Selling to the Top,Used
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Its the goal of every salesperson: getting access to senior client executivesthe CLevel decision makers responsible for approving topdollar deals. Selling to the CSuite is the first book that reveals how to land those careermaking sales in the words of CEOs themselves!With 60 years of combined experience selling to corporations around the world, Nicholas A.C. Read and Stephen J. Bistritz , Ed.D., conducted indepth interviews with executive level decision makers of more than 500 organizations. One thing they learned might surprise you: leaders at the highest corporate levels dont avoid sales pitches; in fact, they welcome themprovided the salesperson approaches them the right way. Inside this invaluable book, CEOs reveal exactly which sales techniques they find most effective, as well as those you should avoid.Selling to the CSuite provides all the insight you need to: Gain access to executives Establish trust and credibility Leverage relationships Create value at the executive levelIt also reveals when executives personally enter the buying process and sheds light on what role they play.Selling to the CSuite provides fieldtested techniques to put you well ahead of thecompetition when it comes to making those multimilliondollar sales you never thought possible.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.