Title
Selling to the Old Brain: How New Discoveries In Brain Research Empower You To Influence Any Audience, Anytime,Used
Delivery time: 8-12 business days (International)
Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin present highly effective, techniques to build and deliver powerful, unique, and memorable messages that will have major, lasting impact on any audience.The book covers: What the latest brain research says about the true decision center How to craft your message to appeal to the part of the brain that decides: the Old Brain The 6 stimuli that always trigger a response from the Old Brain The 6 message building blocks of an effective message The 7 impact boosters that set a presentation apart from the rest The 3 different learning styles and how to address them How to create impact and grab immediate attention every timeWhat is the Old Brain and why is it important to anyone?New research in neuroscience reveals that the human brain is categorized into three separate parts that act as separate organs with different cellular structures and different functions:The "New Brain" thinks; it processes rational data.The "Middle Brain" feels; it processes emotions and feelings.The "Old Brain" decides; it reviews input from the other two brains and controls the decision making process.Traditionally, we have been taught to communicate to the New Brain, logically and rationally, while failing to address the true decision maker, the primitive Old Brain, in a language it can understand.In this groundbreaking book, authors teach how to build and deliver messages that provide maximum impact by speaking directly to the Old Brain. The principles in this unique book will revolutionize the way executives, marketing and sales professionals communicate and sell so they successfully influence any audience, anytime.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.