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Sensory Marketing: An Introduction,New
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Product Description Authored by Bertil Hultn,one of the world's leading professors of sensory marketing,this text brilliantly explainsthe techniques through whicha sensory experiencecan becreatedtosurrounda consumer.Sensory experiencescombine not only to increase the chance of animmediatesale, but to influence perception ofa product which thenplays into a customer's chance of return, and brand loyalty for the future. About the Author Dr. Bertil Hultn is Professor of Marketing, Linneaus University, Sweden, and a recognized pioneer in sensory marketing research. He contributes to theory and practice in different ways and has published scientific articles in journals like European Business Review, Journal of Retailing and Consumer Services, International Journal of Retail and Distribution Management, Marketing Intelligence and Planning and other journals as well as conference proceedings.
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