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If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
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Product Description Authored by Bertil Hultn,one of the world's leading professors of sensory marketing,this text brilliantly explainsthe techniques through whicha sensory experiencecan becreatedtosurrounda consumer.Sensory experiencescombine not only to increase the chance of animmediatesale, but to influence perception ofa product which thenplays into a customer's chance of return, and brand loyalty for the future. About the Author Dr. Bertil Hultn is Professor of Marketing, Linneaus University, Sweden, and a recognized pioneer in sensory marketing research. He contributes to theory and practice in different ways and has published scientific articles in journals like European Business Review, Journal of Retailing and Consumer Services, International Journal of Retail and Distribution Management, Marketing Intelligence and Planning and other journals as well as conference proceedings.
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birth defects, or other reproductive harm.
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