Serial Innovators: How Individuals Create And Deliver Breakthrough Innovations In Mature Firms

Serial Innovators: How Individuals Create And Deliver Breakthrough Innovations In Mature Firms

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Serial Innovators: How Individuals Create And Deliver Breakthrough Innovations In Mature Firms Zeros In On The Cuttingedge Thinkers Who Repeatedly Create And Deliver Breakthrough Innovations And New Products In Large, Mature Organizations. These Employees Are Organizational Powerhouses Who Solve Consumer Problems And Substantially Contribute To The Financial Value To Their Firms. In This Pioneering Study, Authors Abbie Griffin, Raymond L. Price, And Bruce A. Vojak Detail Who These Serial Innovators Are And How They Develop Novel Products, Ranging From Saltfree Seasonings To Improved Electronics In Companies Such As Alberto Culver, Hewlettpackard, And Procter & Gamble. Based On Interviews With Over 50 Serial Innovators And An Even Larger Pool Of Their Coworkers, Managers And Human Resources Teams, The Authors Reveal Key Insights About How To Better Understand, Emulate, Enable, Support, And Manage These Unique And Important Individuals For Longterm Corporate Success. Interestingly, The Book Finds That Serial Innovators Are Instrumental Both In Cases Where Firms Are Aware Of Clear Market Demands, And In Scenarios When Companies Take Risks On New Investments, Creating A Consumer Need. For Over 25 Years, Research On Innovation Has Taken The Perspective That New Product Development Can Be Managed Like Any Other (Complex) Process Of The Firm. While A Highly Structured And Closely Supervised Approach Is Helpful In Creating Incremental Innovations, This Book Finds That It Is Not Conducive To Creating Breakthrough Innovations. The Text Argues That The Drive To Routinize Innovation Has Gone Too Far; In Fact, So Far As To Limit Many Mature Firms' Ability To Create Breakthrough Innovations. In Today'S Economy, With The Future Of So Many Large Firms On The Line, This Book Is A Clarion Call To Businesses To Rethink How To Nurture And Thrive On Their Innovative Workforce.

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We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main focus of 'Serial Innovators'? A: 'Serial Innovators' explores how individuals in large, mature organizations create and deliver breakthrough innovations. It highlights the role of these innovators in addressing consumer problems and enhancing a firm's financial value.
  • Q: Who are the authors of the book? A: The book is authored by Abbie Griffin, Raymond L. Price, and Bruce A. Vojak, who conducted extensive interviews with serial innovators and their colleagues.
  • Q: What insights can I gain from reading this book? A: Readers will gain insights into the characteristics of serial innovators, how they develop novel products, and strategies for organizations to better support and manage innovative talent.
  • Q: What industries does the book reference for its examples? A: The book references various industries, including consumer goods and technology, with case studies from companies like Alberto Culver, Hewlett-Packard, and Procter & Gamble.
  • Q: How does this book approach the concept of innovation? A: The book argues that while structured processes are beneficial for incremental innovations, they can hinder the creation of breakthrough innovations. It advocates for a rethinking of how to nurture innovative talent.
  • Q: Is the book suitable for business managers? A: Yes, the book is particularly relevant for business managers and leaders who want to understand how to cultivate an innovative workforce and drive long-term corporate success.
  • Q: What is the length of 'Serial Innovators'? A: 'Serial Innovators' has a total of 235 pages, providing a comprehensive exploration of its subject matter.
  • Q: When was the book published? A: 'Serial Innovators' was published on May 30, 2012.
  • Q: What type of binding does the book have? A: The book is available in hardcover binding, making it durable for repeated use.
  • Q: What category does this book fall under? A: 'Serial Innovators' is categorized under Decision-Making & Problem Solving, making it a valuable resource for those interested in innovative business practices.