Title
Serial Innovators: How Individuals Create And Deliver Breakthrough Innovations In Mature Firms
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Serial Innovators: How Individuals Create And Deliver Breakthrough Innovations In Mature Firms Zeros In On The Cuttingedge Thinkers Who Repeatedly Create And Deliver Breakthrough Innovations And New Products In Large, Mature Organizations. These Employees Are Organizational Powerhouses Who Solve Consumer Problems And Substantially Contribute To The Financial Value To Their Firms. In This Pioneering Study, Authors Abbie Griffin, Raymond L. Price, And Bruce A. Vojak Detail Who These Serial Innovators Are And How They Develop Novel Products, Ranging From Saltfree Seasonings To Improved Electronics In Companies Such As Alberto Culver, Hewlettpackard, And Procter & Gamble. Based On Interviews With Over 50 Serial Innovators And An Even Larger Pool Of Their Coworkers, Managers And Human Resources Teams, The Authors Reveal Key Insights About How To Better Understand, Emulate, Enable, Support, And Manage These Unique And Important Individuals For Longterm Corporate Success. Interestingly, The Book Finds That Serial Innovators Are Instrumental Both In Cases Where Firms Are Aware Of Clear Market Demands, And In Scenarios When Companies Take Risks On New Investments, Creating A Consumer Need. For Over 25 Years, Research On Innovation Has Taken The Perspective That New Product Development Can Be Managed Like Any Other (Complex) Process Of The Firm. While A Highly Structured And Closely Supervised Approach Is Helpful In Creating Incremental Innovations, This Book Finds That It Is Not Conducive To Creating Breakthrough Innovations. The Text Argues That The Drive To Routinize Innovation Has Gone Too Far; In Fact, So Far As To Limit Many Mature Firms' Ability To Create Breakthrough Innovations. In Today'S Economy, With The Future Of So Many Large Firms On The Line, This Book Is A Clarion Call To Businesses To Rethink How To Nurture And Thrive On Their Innovative Workforce.
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- Q: How many pages does the book have? A: This book has two hundred thirty-five pages. It offers a comprehensive look at breakthrough innovations in mature firms.
- Q: What is the binding type of this book? A: The book is hardcover. This provides durability and a professional appearance for readers.
- Q: What are the dimensions of this book? A: The book measures six inches in length, zero point seventy-nine inches in width, and nine point zero two inches in height. These dimensions make it easy to handle and store.
- Q: Who is the author of this book? A: The author of this book is Abbie Griffin. She collaborates with Raymond L. Price and Bruce A. Vojak to provide insights into innovation.
- Q: What category does this book fall under? A: This book is categorized under Decision-Making and Problem Solving. It focuses on innovation within mature organizations.
- Q: Is this book suitable for beginners in innovation? A: Yes, this book is suitable for beginners. It breaks down complex ideas about innovation into accessible insights.
- Q: How can I apply the concepts from this book? A: You can apply the concepts by emulating the practices of serial innovators discussed in the book. This includes fostering an environment that encourages creativity.
- Q: Is this book appropriate for students? A: Yes, this book is appropriate for students. It provides valuable lessons on innovation that are applicable in academic and professional settings.
- Q: Can this book help me in my career? A: Yes, this book can help you in your career. It offers insights that can enhance your understanding of innovation in the workplace.
- Q: How should I store this hardcover book? A: You should store this hardcover book in a dry, cool place. Keep it upright on a shelf to maintain its shape and condition.
- Q: What should I do if my book arrives damaged? A: If your book arrives damaged, contact the seller for a return or exchange. Most sellers have policies in place for such issues.
- Q: Is there a warranty for this book? A: No, books typically do not come with warranties. However, you can check the return policy for any defects upon arrival.
- Q: How can I clean this book if it gets dirty? A: To clean this book, gently wipe the cover with a soft, dry cloth. Avoid using water or cleaning solutions.
- Q: What if I have questions while reading the book? A: If you have questions while reading, consider looking up additional resources or discussion groups online. This can enhance your understanding.
- Q: What types of innovations are discussed in the book? A: The book discusses various types of innovations, including product innovations in sectors like consumer goods and electronics. It highlights both incremental and breakthrough innovations.