Title
Serious Play: How The World'S Best Companies Simulate To Innovate
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Successful Innovation Demands More Than A Good Strategic Plan; It Requires Creative Improvisation. Much Of The Serious Play That Leads To Breakthrough Innovations Is Increasingly Linked To Experiments With Models, Prototypes, And Simulations. As Digital Technology Makes Prototyping More Costeffective, Serious Play Will Soon Lie At The Heart Of All Innovation Strategies, Influencing How Businesses Define Themselves And Their Markets. Author Michael Schrage Is One Of Today'S Most Widely Recognized Experts On The Relationship Between Technology And Work. In Serious Play, Schrage Argues That The Real Value In Building Models Comes Less From The Help They Offer With Troubleshooting And Problem Solving Than From The Insights They Reveal About The Organization Itself. Technological Models Can Actually Change Usimproving The Way We Communicate, Collaborate, Learn, And Innovate. With Realworld Examples And Engaging Anecdotes, Schrage Shows How Companies Such As Disney, Microsoft, Boeing, Ideo, And Daimlerchrysler Use Serious Play With Modeling Technologies To Facilitate The Collaborative Interactions That Lead To Innovation. A User'S Guide Included With The Book Helps Readers Apply Many Of The Innovation Practices Profiled Throughout. A Landmark Book By One Of The Most Perceptive Voices In The Field Of Innovation.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has two hundred seventy-two pages. The length provides ample content for readers interested in innovation strategies.
- Q: What are the dimensions of the book? A: The book measures six point twenty-five inches in length, one inch in width, and nine point twenty-five inches in height. These dimensions make it a manageable size for reading.
- Q: What type of binding does this book have? A: This book features a hardcover binding. The hardcover format enhances durability and provides a professional appearance.
- Q: Who is the author of 'Serious Play'? A: The author of 'Serious Play' is Michael Schrage. He is well-known for his insights on technology and work dynamics.
- Q: What is the main topic of the book? A: The book discusses the role of serious play in innovation. It emphasizes the importance of creative improvisation in business strategies.
- Q: Is this book suitable for beginners in innovation? A: Yes, this book is suitable for beginners in innovation. It provides foundational concepts and real-world examples that are easy to understand.
- Q: What is included in the user's guide of the book? A: The user's guide includes practical applications of the innovation practices discussed. It helps readers implement strategies effectively.
- Q: How can I apply the concepts from this book? A: You can apply the concepts by experimenting with models and simulations. This hands-on approach is encouraged to foster innovation.
- Q: Is there any specific audience this book targets? A: Yes, the book targets business leaders and innovators. It is beneficial for anyone looking to enhance their innovation strategies.
- Q: What safety precautions should I take when handling this book? A: There are no specific safety precautions necessary for handling this book. It is printed on standard paper and is safe for general use.
- Q: How should I store this book to keep it in good condition? A: Store the book upright on a shelf in a cool, dry place. This helps prevent damage to the cover and pages.
- Q: Can I return this book if I'm not satisfied? A: Yes, you can return this book if you're not satisfied. Please check the return policy for specific details on the return process.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact customer support for assistance. They will guide you through the return and replacement process.
- Q: Is this book appropriate for children? A: Yes, this book is appropriate for older children interested in business and innovation. However, it is primarily aimed at adults.
- Q: Are there any illustrations or diagrams in the book? A: Yes, the book includes illustrations and diagrams to enhance understanding of the concepts discussed. These visuals aid in grasping complex ideas.
- Q: Does this book cover any specific companies as examples? A: Yes, the book discusses companies like Disney, Microsoft, and Boeing as examples of serious play in action. These case studies illustrate practical applications.