Serious Play: How The World'S Best Companies Simulate To Innovate

Serious Play: How The World'S Best Companies Simulate To Innovate

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Successful Innovation Demands More Than A Good Strategic Plan; It Requires Creative Improvisation. Much Of The Serious Play That Leads To Breakthrough Innovations Is Increasingly Linked To Experiments With Models, Prototypes, And Simulations. As Digital Technology Makes Prototyping More Costeffective, Serious Play Will Soon Lie At The Heart Of All Innovation Strategies, Influencing How Businesses Define Themselves And Their Markets. Author Michael Schrage Is One Of Today'S Most Widely Recognized Experts On The Relationship Between Technology And Work. In Serious Play, Schrage Argues That The Real Value In Building Models Comes Less From The Help They Offer With Troubleshooting And Problem Solving Than From The Insights They Reveal About The Organization Itself. Technological Models Can Actually Change Usimproving The Way We Communicate, Collaborate, Learn, And Innovate. With Realworld Examples And Engaging Anecdotes, Schrage Shows How Companies Such As Disney, Microsoft, Boeing, Ideo, And Daimlerchrysler Use Serious Play With Modeling Technologies To Facilitate The Collaborative Interactions That Lead To Innovation. A User'S Guide Included With The Book Helps Readers Apply Many Of The Innovation Practices Profiled Throughout. A Landmark Book By One Of The Most Perceptive Voices In The Field Of Innovation.

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main focus of 'Serious Play' by Michael Schrage? A: 'Serious Play' emphasizes the importance of creative improvisation and experimentation with models, prototypes, and simulations in driving innovation within companies.
  • Q: Who is the author of 'Serious Play' and what is his expertise? A: The author, Michael Schrage, is a recognized expert on the intersection of technology and work, particularly in how organizations can leverage technology for innovation.
  • Q: What type of content can I expect in 'Serious Play'? A: The book contains real-world examples, engaging anecdotes, and a user's guide that helps readers apply various innovation practices discussed throughout the text.
  • Q: What condition is the book 'Serious Play' in? A: 'Serious Play' is available as a used book in good condition, ensuring it is still a valuable resource for readers interested in innovation.
  • Q: What are the key features of 'Serious Play'? A: Key features of 'Serious Play' include its hardcover binding, 272 pages of insightful content, and its status as a first edition published on December 10, 1999.
  • Q: In what category is 'Serious Play' classified? A: 'Serious Play' is classified under 'Company Profiles', making it relevant for those interested in corporate innovation strategies.
  • Q: Can 'Serious Play' help me improve my organization's innovation processes? A: Yes, 'Serious Play' provides insights and practices that can enhance how organizations communicate, collaborate, and innovate through the use of models and simulations.
  • Q: What is the significance of the models discussed in 'Serious Play'? A: The models discussed in 'Serious Play' offer insights about organizational dynamics, helping businesses improve their approach to problem-solving and innovation.
  • Q: Is there a specific audience for 'Serious Play'? A: 'Serious Play' is suitable for business leaders, innovators, and anyone interested in enhancing their understanding of creative processes in corporate environments.
  • Q: What practical applications does 'Serious Play' provide for readers? A: 'Serious Play' includes a user's guide that helps readers implement the innovation strategies and practices highlighted in the book.