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Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of marketoriented management and analyzes the impact that servicedominated competition has had and will continue to have on management thinking and decision making. He includes practical advice on how to cope with specific situations relative to the consumptive process. Annotation copyright Book News, Inc. Portland, Or.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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