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This New Book On Service Management Sets The Paradigm Service Management For The 1990'S. An Undergraduate Text, It Is Distinguished By Its Unique Focus On Service Management For Competitive Advantage And By Its Integration Of The Author'S Firsthand Experience And Research With Numerous Service Firms. Jargonfree, It Treats Issues Rigorously, Contains The Most Recent Data, And Is Soundly Based On The Most Current Scholarly Thinking Available In The Service Literature. Quantitative Material Is Separated From Conceptual Material In The Chapter Supplements And Final Section Of The Text, But Statistics Is A Prerequisite. It Emphasises That Success In A Worldwide Market Is Tied Inextricably To Quality, Innovation, And Growth And Expansion. Its Highly Readable Presentation Is Designed To Appeal Even To Students With Little Business Experience, And Includes All Realworld Examples, Quality Endofchapter Cases, Exercises, And Fullyworked Examples.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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