Title
Service Strategy In Action: A Practical Guide For Growing Your B2B Service And Solution Business
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In Todays Competitive Global Markets, Simply Making A Great Product Is Not Enough. To Achieve Profitable Growth And Stand Out Among Competitors, You Must Start To Strategically Compete Through Service And Innovative Solutions For Business Customers.Professors Christian Kowalkowski And Wolfgang Ulaga Guide You How To Shift Your Business From A Goodscentric To A Servicesavvy Model. The Authors Proprietary Twelvestep Roadmap To Profitable Service Growth Will Help You Break Out Of A Narrow Productcentric Logic And Discover How To Determine If Your Company Is Fitforservice, Make The Most Of Your Existing Services, Innovate And Create Valueadded Services And Customer Solutions Beyond Your Products, Embed A True Servicecentric Culture In Your Organization, Drive Change And Align Your Service Strategy With Corporate Goals, Transform Your Productcentric Sales Force Into A Servicesavvy Sales Organization, Design An Organizational Structure That Promotes Service Growth, And Align Your Interests With Distributors And Partners.Kowalkowski And Ulagas Twelvestep Roadmap Is Based On Rigorous Research And Longstanding Experience Working With Businesses. They Have Worked With Hundreds Of Managers In Industrial And Professional Services Companies, Conducted Research Projects, Led Executive Workshops, And Published Numerous Articles In Scientific And Managerial Journals, Including Harvard Business Review, Among Others. Here, They Share Not Only Their Own Insights But The Lessons Learned From Successful Case Studies And Years Of Extensive Research.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages is 'Service Strategy in Action'? A: This book has three hundred twenty-four pages. It provides a comprehensive guide to transforming a B2B service model.
- Q: What binding type does this book have? A: The book is available in paperback binding. This makes it lightweight and easy to handle.
- Q: What are the dimensions of 'Service Strategy in Action'? A: The dimensions are six inches in length, zero point seventy-five inches in width, and nine point zero two inches in height. This size is standard for a paperback book.
- Q: Who are the authors of this book? A: The authors are Christian Kowalkowski and Wolfgang Ulaga. They are experts in service strategy and have extensive experience in the field.
- Q: What is the main focus of 'Service Strategy in Action'? A: The book focuses on shifting from a product-centric to a service-centric business model. It aims to help businesses achieve profitable growth through strategic service offerings.
- Q: Is this book suitable for beginners in business strategy? A: Yes, this book is suitable for beginners. It offers a clear roadmap and practical insights for anyone looking to enhance their service strategy.
- Q: How can this book help my business? A: It provides a twelve-step roadmap to profitable service growth. Following these steps can help you innovate and align your service strategy with corporate goals.
- Q: What industries can benefit from the strategies in this book? A: Industries such as industrial and professional services can benefit. The authors share insights applicable to various B2B service environments.
- Q: How should I care for the book to keep it in good condition? A: Store the book in a dry place and avoid exposing it to direct sunlight. This will help preserve the quality of the paperback.
- Q: Is there any special care needed for the pages? A: No special care is needed for the pages. However, keep them clean and avoid bending or tearing.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact customer support for a return or exchange. Most retailers offer a satisfaction guarantee.
- Q: Can I return the book if I'm not satisfied? A: Yes, most sellers allow returns within a specified period if you're not satisfied. Check the return policy for details.
- Q: Is there a warranty for this book? A: Books typically do not come with a warranty. However, you can inquire about the return policy if there are issues.
- Q: How does this book compare to others in its genre? A: This book offers a unique twelve-step approach, distinct from other business strategy books. It focuses specifically on service growth in B2B contexts.
- Q: Is this book appropriate for advanced business professionals? A: Yes, advanced professionals can find valuable insights. The authors share lessons from extensive research and successful case studies.
- Q: What if I have questions while reading the book? A: If you have questions, consider joining a discussion group or online forum. Engaging with others can enhance your understanding of the material.