Title
Service Strategy In Action: A Practical Guide For Growing Your B2B Service And Solution Business
Delivery time: 8-12 business days (International)
In Todays Competitive Global Markets, Simply Making A Great Product Is Not Enough. To Achieve Profitable Growth And Stand Out Among Competitors, You Must Start To Strategically Compete Through Service And Innovative Solutions For Business Customers.Professors Christian Kowalkowski And Wolfgang Ulaga Guide You How To Shift Your Business From A Goodscentric To A Servicesavvy Model. The Authors Proprietary Twelvestep Roadmap To Profitable Service Growth Will Help You Break Out Of A Narrow Productcentric Logic And Discover How To Determine If Your Company Is Fitforservice, Make The Most Of Your Existing Services, Innovate And Create Valueadded Services And Customer Solutions Beyond Your Products, Embed A True Servicecentric Culture In Your Organization, Drive Change And Align Your Service Strategy With Corporate Goals, Transform Your Productcentric Sales Force Into A Servicesavvy Sales Organization, Design An Organizational Structure That Promotes Service Growth, And Align Your Interests With Distributors And Partners.Kowalkowski And Ulagas Twelvestep Roadmap Is Based On Rigorous Research And Longstanding Experience Working With Businesses. They Have Worked With Hundreds Of Managers In Industrial And Professional Services Companies, Conducted Research Projects, Led Executive Workshops, And Published Numerous Articles In Scientific And Managerial Journals, Including Harvard Business Review, Among Others. Here, They Share Not Only Their Own Insights But The Lessons Learned From Successful Case Studies And Years Of Extensive Research.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main focus of 'Service Strategy in Action'? A: 'Service Strategy in Action' focuses on transforming businesses from a product-centric approach to a service-oriented model to achieve profitable growth.
- Q: Who are the authors of this book? A: The book is authored by Professors Christian Kowalkowski and Wolfgang Ulaga, who are experts in service strategy and innovation.
- Q: What type of businesses can benefit from this book? A: Businesses, especially in B2B sectors, looking to grow their service offerings and innovate solutions beyond just products can benefit from this book.
- Q: How many steps are in the authors' service growth roadmap? A: The authors present a twelve-step roadmap designed to guide businesses through the process of profitable service growth.
- Q: Is this book suitable for managers and executives? A: Yes, the book is particularly beneficial for managers and executives seeking to align service strategies with corporate goals.
- Q: What kind of insights does the book provide? A: The book offers insights from rigorous research, case studies, and the authors' extensive experience working with various businesses.
- Q: Does the book include practical examples or case studies? A: Yes, 'Service Strategy in Action' includes examples and lessons learned from successful case studies in the field of service strategy.
- Q: What is the publication date of this book? A: The book was published on March 29, 2017.
- Q: What is the binding type of this book? A: The book is available in paperback binding.
- Q: How many pages are in 'Service Strategy in Action'? A: The book contains 324 pages.