Services Management: The New Paradigm In Hospitality,Used

Services Management: The New Paradigm In Hospitality,Used

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SKU: SONG0131916548
Brand: Pearson
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This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts operations, marketing and human resources all of which are capable of being effectively incorporated into all hospitality operations. The books focus is on the everincreasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the human element (both employees and customers) is absolutely crucial in selling services, hospitality enterprises are selling personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book ones that have proven so effective in other service sectors.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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