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Services Marketing: Concepts, Strategies, & Cases,Used
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Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a readerfriendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and 'other services.' Cuttingedge data addresses current issues, such as sustainability, technology, and the global market, give you valuable insights for business success. A new online format additional features and flexibility to keep you up to date with the latest advances.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'Services Marketing: Concepts, Strategies, & Cases'? A: 'Services Marketing: Concepts, Strategies, & Cases' primarily focuses on the role of services marketing as a competitive tool, exploring its significance for both service firms and companies that market tangible products.
- Q: Who is the author of this book? A: The book is authored by K. Douglas Hoffman.
- Q: How many pages does the book contain? A: The book contains 480 pages.
- Q: What edition is this book? A: This is the 5th edition of 'Services Marketing: Concepts, Strategies, & Cases'.
- Q: When was this book published? A: The book was published on January 1, 2016.
- Q: What type of binding does this book have? A: The book is available in hardcover binding.
- Q: Is this book suitable for beginners in marketing? A: Yes, the book features a reader-friendly structure that makes it suitable for beginners as well as those looking to deepen their knowledge of services marketing.
- Q: What industries does the book cover? A: The book covers various industries including education, health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation, utilities, wholesale and retail trade, and other services.
- Q: Does the book address current issues in services marketing? A: Yes, the book includes cutting-edge data on current issues such as sustainability, technology, and the global market.
- Q: What can I expect from the new online format of the book? A: The new online format provides additional features and flexibility, ensuring you have access to the latest advances in services marketing.