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Services Marketing Interactive Approach,New
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Interactive Services Marketing covers the essentials of services marketingwith particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactionsboth in facetoface communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapteropening vignettes, margin notes, endofchapter summaries and conclusions, exercises, and Internet activities. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'Services Marketing Interactive Approach'? A: The book emphasizes the essentials of services marketing, particularly the theater model and the impact of technology on human interactions in both face-to-face and digital communications.
- Q: Who is the author of this book? A: The author of 'Services Marketing Interactive Approach' is Raymond Fisk.
- Q: What edition is this book? A: This is the fourth edition of 'Services Marketing Interactive Approach', published on February 12, 2013.
- Q: How many pages does this book have? A: The book contains 288 pages.
- Q: What type of binding does this book have? A: The book is available in paperback binding.
- Q: What condition is the book in? A: The book is listed as 'New'.
- Q: Are there any additional resources available with the book? A: Yes, the text is supported by a robust website that allows instructors and students to access additional online materials.
- Q: What pedagogical tools are included in the book? A: The book features chapter-opening vignettes, margin notes, end-of-chapter summaries, exercises, and Internet activities to enhance learning.
- Q: Is this book suitable for beginners in services marketing? A: Yes, 'Services Marketing Interactive Approach' covers fundamental concepts, making it suitable for beginners.
- Q: Where can I find more information about the book's content? A: More information, including access to InfoTrac Student Collections, can be found at http://gocengage.com/infotrac.