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Services Marketing,New
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Increasingly, more attention is being given by businesses to the implications of services provision and how services can be best managed and marketed. This text has been written to provide an understanding of the role that services marketing plays in creating customer value, and the increasing contributions that services make to national economies. With a practical focus, it provides the necessary skills to analyse those successful service strategies that create customer value, achieve customer satisfaction and foster long term brand loyalty for a broad range of services. The text sequentially examines the various services marketing concepts, allowing students to develop conceptual frameworks that will enable to them to critically analyze the marketing activities of selected Australasian service organizations, and therefore be able to develop strategies to apply those concepts.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
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- Q: How many pages does the book 'Services Marketing' have? A: This book contains two hundred ninety-three pages. It provides comprehensive insights into services marketing concepts.
- Q: What is the binding type of 'Services Marketing'? A: The binding type is paperback. This makes it lightweight and easy to handle for reading.
- Q: Who is the author of 'Services Marketing'? A: The author is William Chitty. He brings valuable expertise to the subject of services marketing.
- Q: What is the recommended reading level for 'Services Marketing'? A: This book is suitable for university students and professionals. It covers complex marketing concepts in an accessible manner.
- Q: How can I use 'Services Marketing' effectively? A: You can use it as a textbook for courses on marketing or as a reference for practical strategies. It's designed to aid both understanding and application.
- Q: Is 'Services Marketing' suitable for beginners in marketing? A: Yes, it is suitable for beginners. The book breaks down various services marketing concepts step by step.
- Q: How should I store 'Services Marketing' to keep it in good condition? A: Store it in a cool, dry place away from direct sunlight. This will help preserve the quality of the paperback.
- Q: Can I clean the pages of 'Services Marketing'? A: No, cleaning the pages is not recommended. Keeping the book dry and handling it carefully will maintain its condition.
- Q: Is there a warranty or return policy for 'Services Marketing'? A: Return policies vary by seller. It's best to check with the retailer where you purchase the book for specific details.
- Q: What if 'Services Marketing' arrives damaged? A: Contact the retailer immediately for assistance. Most sellers will offer a replacement or refund for damaged items.
- Q: How does 'Services Marketing' compare to other marketing books? A: This book focuses specifically on services marketing, unlike many others that cover general marketing principles. It offers practical insights tailored to services.
- Q: Is 'Services Marketing' appropriate for professional development? A: Yes, it is appropriate for professional development. It provides strategies that can enhance marketing practices in various service industries.
- Q: Does 'Services Marketing' include case studies? A: Yes, it includes case studies of Australasian service organizations. These examples help illustrate real-world applications of marketing concepts.
- Q: What topics are covered in 'Services Marketing'? A: The book covers the role of services marketing, customer value creation, brand loyalty, and successful service strategies.
- Q: Is 'Services Marketing' updated with current marketing trends? A: Yes, it addresses current trends in services marketing. This makes it relevant for today's business environment.
- Q: Will 'Services Marketing' help me develop my marketing strategy? A: Yes, it will help you develop marketing strategies. The text provides frameworks for analyzing and applying services marketing concepts.