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Shake That Brain: How to Create Winning Solutions and Have Fun While You're At It,Used
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Joel Saltzman teaches readers how to create 'surprising, yet inevitable' solutions, no matter the challenge or task at hand. Easily. Consistently. And economically.Shake That Brain! is a collection of creative and inspiring tips and tools for finding solutions in a variety of areasfrom sales, marketing, and product creation to ethics, innovation, and the bottom line. Backed by powerful and compelling examples from a wide variety of reallife applications, Joel Saltzman delivers energy, edgeand lots of funas he guides readers through a series of proven formulas for creating outstanding solutions, from harnessing the power of opposite thinking to turning your worst ideas into your best ideas ever. Filled with exercises, easytoapply formulas, entertaining popquizzes, and eyeopening teaching examples from the world of business, technology, advertising, and more, here's a solutionfinding guidebook that can be used for succeeding on the job or at home.Joel Saltzman is a professional speaker, consultant, and bestselling author. He has conducted Shake That Brain! programs for Grey Advertising International, Harley Davidson, the U.S. Department of the Treasury, and Warner Bros. Studios. His work has been called 'witty and rewarding' by People Magazine and he's the recipient of a national Audie award for 'Best Educational and Training Audio.' His website is www.shakethatbrain.com
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