Title
Shaping Our Mothers' World: American Women'S Magazines (Studies In Popular Culture (Paperback))
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How Midcentury Periodicals That Fostered An Indelible Middleclass Ideal For American Women Also Confronted The Happy Homemaker Stereotyperead By Millions Of Women Each Month, Such Mainstream Periodicals As Ladies' Home Journal And Mccall'S Delivered Powerful Messages About Women'S Roles And Behavior. In 1963 Betty Friedan'S The Feminine Mystique Accused The Genre Of Helping To Create What Friedan Termed The Problem That Has No Name That Is, Presenting Women As Stereotypical Happy Homemakers With Limited Interests And Abilities.But This Ideal Of Contented, Domestic Women Was Far From Monolithic In The Periodical Literature Of The Time. Nancy A. Walker'S Analysis Of A Wide Range Of Magazines, Including Good Housekeeping, Vogue, Mademoiselle, Redbook, And Others, Reveals Their Depiction Of A Broader, Fuller Image Of Womanhood. As She Notes A Reflection Of Complex Debates About The Nature Of Domestic Life In The 1940S And 1950S, She Perceives Editorial Policies That Mixed The Banalities With Urgent Actualities. Rather Than Making Isolated Decisions About Content, Editors Interacted With Advertising Agencies, With Manufacturers Of Products, With Experts In Such Fields As Nutrition, Medicine, Technology, And Childcare, And With The Preferences And Values Of Their Readers.When World War Ii Altered Family Patterns By Taking Millions Into The Armed Services And Drawing Many Women To Jobs In Defense Plants, Magazine Articles Both Supported And Attacked The New Roles Women Took, While Applauding Women'S Homefront Contributions To The War Effort. After The War The Magazines Reflected Cold War Anxieties While Touting The Rising Consumer Culture. Even As Magazine Ads Promoted A White, Suburban, Middleclass Ideal, Such Series As How America Lives In Ladies' Home Journal Revealed A Society That Was Economically And Ethnically Diverse.The Pages Of Women'S Magazines Of The 1940S And 1950S Helped To Shape And Expand The Domestic World Our Mothers Inhabited. Examining The Articles, Fiction, Advice Columns, And Advertisements That The Magazines Comprised During Midcentury, Walker Argues Persuasively That The Contradictory Messages Were A Reflection Of Complex Cultural Values And Institutions At A Time When The Domestic World Became Increasingly Important As Both A Symbol Of American Democracy And The Site Of Personal Fulfillment.Nancy A. Walker, A Professor Of English At Vanderbilt University, Is The Author Of A Very Serious Thing: Women'S Humor And American Culture And Feminist Alternatives: Irony And Fantasy In The Contemporary Novel By Women (University Press Of Mississippi). She Is The Coeditor Of Redressing The Balance: American Women'S Literary Humor From Colonial Times To The 1980S (University Press Of Mississippi).
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- Q: How many pages are in the book? A: The book contains two hundred seventy-six pages, providing an in-depth exploration of American women's magazines.
- Q: What is the binding type of this book? A: This book has a paperback binding, making it lightweight and easy to handle.
- Q: What are the dimensions of the book? A: The book measures five point seventy-five inches in length, zero point seventy-five inches in width, and eight point seventy-five inches in height.
- Q: Who is the author of this book? A: The author of the book is Nancy A. Walker, who analyzes the cultural impact of women's magazines.
- Q: What is the primary focus of the book? A: The primary focus is on the portrayal of women in American magazines and how these publications shaped societal roles.
- Q: Is this book suitable for academic study? A: Yes, this book is suitable for academic study, particularly in gender studies and popular culture.
- Q: How should I store this book to keep it in good condition? A: Store the book in a cool, dry place away from direct sunlight to preserve its condition.
- Q: Can I clean the book if it gets dirty? A: Yes, you can gently wipe the cover with a dry cloth to clean it, but avoid using any liquids.
- Q: What is the recommended way to handle this book? A: Handle the book with clean hands and avoid bending the spine to prevent damage.
- Q: Is this book appropriate for children? A: No, this book is not specifically aimed at children; it is more suitable for adults and scholars.
- Q: How does this book compare to others in the genre? A: This book provides a unique analysis of mid-twentieth-century women's magazines, differentiating it from more general cultural studies.
- Q: What themes does the book explore? A: The book explores themes of domesticity, women's roles, and the influence of advertising in mid-century America.
- Q: What if I receive a damaged copy of the book? A: If you receive a damaged copy, contact the seller for return or exchange options.
- Q: Is there a warranty for this book? A: No, books typically do not come with a warranty, but check the seller's return policy.
- Q: What should I do if I need support with my purchase? A: Contact the seller directly for any support related to your purchase, including questions about the book.