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Das 1986 von Alfred Rappaport erschienene Buch "Creating Shareholder Value. The New Standard of Business Performance" und die in Amerika und Europa in den letzten Jahren stark zugenommenen Mergers & Acquisitions fhrten zu einer verstrkten Diskussion und dem Bestreben vieler Unternehmen ihren Shareholder Value zu erhhen bzw. Wert fr die Anteilseigner zu generieren. Die Trennung von Kapital und Management bei Kapitalgesellschaften und den damit verbundenen PrincipleAgent Problemen existiert bereits seit Anfang des Jahrhunderts. Sie erlangt jedoch im Rahmen der Shareholder Value Theorien eine verstrkte Bedeutung und ungeahnte Aktualitt. Den Wert fr die Anteilseigner zu steigern, obliegt jedem Unternehmen und ist nicht zwingend von der Rechtsform und seiner Gre abhngig. Eine einseitig finanz und aktienkursorientierte Shareholder Value basierte Unternehmensfhrung kann durch seine monoistische Ausrichtung zu einer kurzfristigen und einseitigen Wertbetrachtung der Unternehmen fhren, die wesentliche Erfolgspotentiale nicht ausreichend bercksichtigt. Die vorliegende Arbeit gibt einen berblick ber die Komplexitt der Existenz und Anwendung wertorientierter Managementanstze. Sie zeigt die generelle Notwendigkeit einer Shareholder Value Orientierung der Unternehmen auf, um im Wettbewerbsumfeld bestehen zu knnen. Dabei werden die wesentlichen Shareholder Value Modelle wie das Capital Asset Pricing Modell, die Arbitrage Pricing Theory, der Economic Profit, Value Added, Cash Value Added und Economic Value Added dargestellt, verglichen und analysiert. Anstze des kritisch diskutierten Stakeholder Value Ansatzes, werden hierbei als Mittel der Zielerreichung zum maximalen, langfristigen Shareholder Value gesehen, sozusagen der Weiterentwicklung zum Market Adapted Shareholder Value Approach (MASA). Hierbei wird zur nachhaltigen Maximierung des Shareholder Value der internal Value (Mitarbeiter) und external Value (Kunden) optimiert. Der dargestellte MASA entspricht
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birth defects, or other reproductive harm.
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