Shifting the Balance: How Top Organizations Beat the Competition by Combining Intuition with Data,Used

Shifting the Balance: How Top Organizations Beat the Competition by Combining Intuition with Data,Used

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SKU: SONG1770415742
Brand: ECW Press
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Digital transformation expert Mark Schrutt reveals how the worlds top companies are using vast amounts of data to inform their decisions, disrupt industries, and get closer to their customers. Businesses that continue to rely only on intuition do so at their peril. What if you had the data you always wanted and could tell what was truly an emerging trend that would forever change your industry? Shifting the Balance analyzes the turn towards datadriven decisionmaking and describes how bestinclass organizations use data to shift their field of vision so it is forwardlooking instead of reactive. Case studies with practical examples of how leading businesses address key challenges on the path to becoming datadriven include: How companies such as HewlettPackard and Land OLakes, whose industries are defined by resellers, are connecting directly with their customers to improve satisfaction and relevancy How datadriven decisionmaking shaped the largest onesided deal in sports, paying the owners of a team that did not play a game for 40 years over $800 million How companies such as Peloton and UberEats are using datadriven decisionmaking to disrupt and reimagine the fitness and restaurant industries What professional sports franchises such as the Oakland As, Philadelphia Eagles, and Toronto Maple Leafs can teach us about using data in gamechanging business decisions Shifting the Balance offers a roadmap that will enable organizations to make better business decisions that drive even better results, and provides a fascinating read along the way.

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