Shoot, Edit, Share: Video Production for Mass Media, Marketing, Advertising, and Public Relations,Used

Shoot, Edit, Share: Video Production for Mass Media, Marketing, Advertising, and Public Relations,Used

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SKU: SONG1138905429
Brand: Routledge
$43.75
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Shoot, Edit, Share is an interactive, accessible introduction to video production techniques, concepts, and terminology. With the increasing availability of affordable video equipment, many students and professionals need to learn the basics of video production without being overwhelmed by technical details and equipment lists. Covering preproduction, production, editing in post, and distribution, this book shows you how to produce video quickly and effectively for a range of clients, from commercial firms to community service organizations.Key features include:A companion website including video interviews with professionals that demonstrate and reinforce techniques covered in the book;Servicelearning exercises that engage readers in realworld learning experiences, encouraging them to interact with their communities and new clients;Clear, easy to follow and heavily illustrated guides for all of the equipment and processes that go into video production;Focus on creating stories for a target audience, and building convincing and engrossing narrative through videos;A thorough breakdown of all the techniques needed in postproduction, through editing, welldesigned graphics, and quality sound;A bestpractices guide to viral videos, sharing video content online and increasing its exposure on social media sites;QR codes throughout the book, that when scanned, demonstrate video techniques and concepts related to what was read.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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