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Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
New and growing, Shopper Marketing is one of the hottest trends in marketing today. It targets consumers while they are in the store and involves every aspect of the shopping experience, from promotions, displays and packaging to the store layout itself. According to a study by Deloitte, spending on shopper marketing has doubled since 2004. Procter & Gamble alone invests at least 500 million dollars a year in shopper marketing. Microsoft, IBM, CocaCola and Nestle all have their own shopper marketing units.This book combines the perspectives of 35 internationally recognized shopper marketing experts, among them renowned author Paco Underhill. Its three sections include research into shopper behavior [Insights]; interviews with experts [Strategy] and case studies of successful shopper marketing activities [Practice].
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
As a new marketer, I appreciated the straightforward advice in this book. It made understanding purchase decisions easier. The section on POS strategies was particularly good. I’d say it’s worth a read for anyone in retail marketing.
P
Priya Singh
Solid resource for new marketers
As a new marketer, I appreciated the straightforward advice in this book. It made understanding purchase decisions easier. The section on POS strategies was particularly good. I’d say it’s worth a read for anyone in retail marketing.
L
Liam Thompson
Not what I expected
I was hoping for more advanced marketing strategies. The content felt a bit basic and didn’t cover anything new for me. Also, it took a while to ship, which was a bit frustrating. Not terrible, but not what I needed.
L
Liam Thompson
Not what I expected
I was hoping for more advanced marketing strategies. The content felt a bit basic and didn’t cover anything new for me. Also, it took a while to ship, which was a bit frustrating. Not terrible, but not what I needed.
J
James O’Connor
Helpful but could use more case studies
This guide has some valuable pointers, especially for someone starting in retail. However, I felt it was lacking in concrete examples. A few more case studies would have helped illustrate the concepts better. Still, a decent read!
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
