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From the Reum brothersformer Goldman Sachs investment bankers, successful operators, and investorscomes Shortcut Your Startup, a practical playbook for both aspiring and seasoned entrepreneurs, filled with unconventional yet accessible advice for maximizing your business venture.Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation, and over the years have developed an effective and easytounderstand guide to help entrepreneurs through the startup journey from inception to sale. Complete with personal anecdotes and reallife advice from the business playing field, Shortcut Your Startup outlines Courtney and Carters ten key Startup Switchups that flip traditional advice on its head: Get into the Trenches Know if Youre a Speedboat or a Sailboat Obsessively Take Advantage of Your Unfair Advantages Do What You Do Best, and Outsource the Rest Build in Flexibility and a Diversified Focus Think Milestones, Not Time Nail It Before You Scale It 1 Percent Better Is 1000 Percent Better Gain Buyin with HeartBased Momentum Success Doesnt Equate to a Successful ExitWhether youre a veteran entrepreneur looking for new ways to boost performance and reinvent your brand, or an aspiring entrepreneur ready to take a leap of faith, Shortcut Your Startup is essential reading to speed up your success!
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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