Title
Silicon Gold Rush: The Next Generation of HighTech Stars Rewrites the Rules of Business,Used
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A hotbed of activity for farsighted thinkers and determined doers, the hightechnology industry has given rise to a pioneering group of entrepreneurs and executives that is not only behind today's most innovative technological advances, but at the forefront of a dynamic new movement in business. Armed with groundbreaking management approaches, the members of this visionary group are changing the way companies are modeled and offering new ideas on how companies should be run. Having helped their own organizations survive and thrive in a competitive, pressurefilled arena, they offer invaluable lessons for executives and managers in all industries. Now, in Silicon Gold Rush, their inspirational stories are told and their strategies for success revealed. Written by Karen Southwick, former editor of Upside magazine's book division, this enlightening behindthescenes account spans the gamut of emerging technology management styles, from proven successes such as Cisco Systems to new kids on the block like PeopleSoft. Providing valuable insights into myriad key issues, from nurturing creativity and motivating employees to finding new markets and weathering tough times, Silicon Gold Rush examines the modi operandi of the technology world's emerging stars and heavyweights. The book reveals the maverick leadership techniques that are finding their way into mainstream corporate culture with farreaching consequences. Along with an overview of the hightech environment, Silicon Gold Rush delivers indepth coverage of the changing role of the hightech CEO, the growing importance of the customer in the development and marketing processes of technology companies, the essentials of internal corporate organization, and the increasing frequency of mergers and alliances. To illustrate the dynamics of the technology industry that make it so exciting and instructive to watchthe scramble for financing, the feverish move of product from design to delivery, the constant risk of failureit tracks the progress of CrossWorlds Software, Inc., a startup venture headed up by Katrina Garnett, founder and chief executive. Delivering insider analysis of the thinking and motivations that drive today's hightech powerhouses, this eyeopening book presents fascinating interviews with more than twenty trailblazing CEOs and senior executives, including Yahoo!'s Tim Koogle, 3Com's Eric Benhamou, PeopleSoft's Dave Duffield, Cisco's John Chambers, and Novell's Eric Schmidt. A oneofakind book that delves into the management ideas and strategies of hightech leaders who are "rewriting the rules of business," Silicon Gold Rush is essential reading for anyonein any industryseeking the inside track on contemporary business transformations.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.