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Simple: Conquering the Crisis of Complexity,New
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For decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes and communications, they have achieved dramatic results.In Simple, the culmination of their work together, Siegel and Etzkorn show us how having empathy, striving for clarity, and distilling your message can reduce the distance between company and customer, hospital and patient, government and citizenand increase your bottom line.Examining the best and worst practices of an array of organizations big and smallincluding the IRS, Google, Philips, Trader Joe's, Chubb Insurance, and ING Direct, and many moreSiegel and Etzkorn recast simplicity as a mindset, a design aesthetic, and a writing technique.In these illuminating pages you will discover, among other things:Why the Flip camera became roadkill in the wake of the iPhone What SIMPLE idea allowed the Cleveland Clinic to improve care and increase revenue How OXO designed a measuring cup that sold a million units in its first 18 months on the market Where Target got the idea for their 'ClearRX' prescription system How New York City simplified its unwieldy bureaucracy with three simple numbers By exposing the overly complex things we encounter every day, SIMPLE reveals the reasons we allow confusion to persist, inspires us to seek clarity, and explores how social media is empowering consumers to demand simplicity.The next big idea in business is Simple.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main theme of 'Simple: Conquering the Crisis of Complexity'? A: The main theme of the book is the importance of simplicity in business and communication. Authors Alan Siegel and Irene Etzkorn argue that simplifying processes and messages can enhance customer relationships and improve business outcomes.
- Q: Who are the authors of this book? A: The authors of 'Simple: Conquering the Crisis of Complexity' are Alan Siegel and Irene Etzkorn, both of whom have a wealth of experience in consulting and promoting simplicity across various organizations.
- Q: What kind of insights can I expect from this book? A: The book provides insights into best and worst practices from a range of organizations, highlighting how simplicity can lead to better customer engagement and operational efficiency.
- Q: Is this book suitable for professionals in all fields? A: Yes, the concepts discussed in the book are applicable across various industries, making it a valuable read for professionals seeking to improve clarity and effectiveness in their communication and processes.
- Q: What is the publication date of 'Simple'? A: The book was published on April 2, 2013.
- Q: How many pages does the book have? A: The book has a total of 256 pages.
- Q: What type of binding does this book feature? A: The book is available in hardcover binding, which adds durability and a professional look.
- Q: What is the condition of the book? A: The book is in new condition, ensuring that you receive it without any wear and tear.
- Q: Can this book help improve workplace culture? A: Yes, the principles outlined in the book aim to foster a culture of simplicity, which can lead to improved communication, collaboration, and overall workplace morale.
- Q: Are there any notable examples included in the book? A: Yes, the authors examine examples from well-known organizations like Google, Trader Joe's, and the IRS, illustrating how simplicity can lead to significant improvements in various contexts.