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Simple Heuristics That Make Us Smart,Used
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Simple Heuristics That Make Us Smart invites readers to embark on a new journey into a land of rationality that differs from the familiar territory of cognitive science and economics. Traditional views of rationality tend to see decision makers as possessing superhuman powers of reason, limitless knowledge, and all of eternity in which to ponder choices. To understand decisions in the real world, we need a different, more psychologically plausible notion of rationality, and this book provides it. It is about fast and frugal heuristicssimple rules for making decisions when time is pressing and deep thought an unaffordable luxury. These heuristics can enable both living organisms and artificial systems to make smart choices, classifications, and predictions by employing bounded rationality.But when and how can such fast and frugal heuristics work? Can judgments based simply on one good reason be as accurate as those based on many reasons? Could less knowledge even lead to systematically better predictions than more knowledge? Simple Heuristics explores these questions, developing computational models of heuristics and testing them through experiments and analyses. It shows how fast and frugal heuristics can produce adaptive decisions in situations as varied as choosing a mate, dividing resources among offspring, predicting high school drop out rates, and playing the stock market.As an interdisciplinary work that is both useful and engaging, this book will appeal to a wide audience. It is ideal for researchers in cognitive psychology, evolutionary psychology, and cognitive science, as well as in economics and artificial intelligence. It will also inspire anyone interested in simply making good decisions.
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- Q: How many pages does the book have? A: The book has four hundred sixteen pages. This length allows for a thorough exploration of heuristics and decision-making.
- Q: What is the binding type of this book? A: The binding type is paperback. This makes it lightweight and easy to carry around.
- Q: What are the dimensions of the book? A: The dimensions are nine point three two inches in length, one point zero four inches in width, and nine point two one inches in height. These measurements make it a convenient size for reading.
- Q: Who is the author of this book? A: The author is Gerd Gigerenzer. He is known for his work in cognitive psychology and decision-making.
- Q: What is the genre of this book? A: The genre is Economics. It focuses on decision-making from a psychological perspective.
- Q: Is this book suitable for beginners in psychology? A: Yes, this book is suitable for beginners in psychology. It presents complex ideas in an accessible manner, making it engaging for a wide audience.
- Q: Can this book be used for academic research? A: Yes, this book can be used for academic research. It provides interdisciplinary insights that benefit researchers in various fields.
- Q: How do I apply the heuristics discussed in the book? A: You can apply the heuristics by using the simple rules outlined for making decisions in everyday life. The book provides practical examples to illustrate these concepts.
- Q: Is there a specific age group for this book? A: There is no specific age group, but it is best suited for adults and older teens interested in psychology and decision-making.
- Q: How do I keep this book in good condition? A: To keep the book in good condition, store it in a cool, dry place and avoid exposure to direct sunlight. Handle it carefully to prevent wear.
- Q: Is this book safe for young readers? A: Yes, the book is safe for young readers. However, it is recommended for those with a basic understanding of psychology.
- Q: What if I receive a damaged copy of the book? A: If you receive a damaged copy, you should contact the seller for a return or exchange. Most retailers have policies in place for such issues.
- Q: How can I contact customer support for this book? A: You can contact customer support through the retailer's website or customer service number. They will assist with inquiries and issues regarding your order.
- Q: Are there any recommended supplementary materials for this book? A: Yes, supplementary materials such as research articles on heuristics and decision-making can enhance your understanding. The book itself references several key studies.
- Q: Can this book help improve my decision-making skills? A: Yes, this book can help improve your decision-making skills by providing insights into how to use simple heuristics effectively. It offers practical strategies for making better choices.