Sintaksis teksta torgovoy reklamy: vozdeystvuyushchaya funktsiya: (na primere rossiyskoy i angloamerikanskoy pechatnoy reklamy),Used

Sintaksis teksta torgovoy reklamy: vozdeystvuyushchaya funktsiya: (na primere rossiyskoy i angloamerikanskoy pechatnoy reklamy),Used

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SKU: DADAX3847312561
Brand: LAP Lambert Academic Publishing
Condition: New
$118.99
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Dannaya monografiya rassmatrivaet vozdeystvuyushchuyu funktsiyu pechatnoy torgovoy reklamy na massovoe soznanie potrebiteley, osushchestvlyaemoe cherez prizmu pechatnykh reklamnykh tekstov. Funktsiyu vozdeystviya sposobny vypolnyat' osobye sintaksicheskie konstruktsii formal'nogo, razgovornogo i kommunikativnogo sintaksisa, a takzhe opredelennye tekstoobrazuyushchie sredstva. Analiziruetsya sintaksicheskaya ustroennost' pechatnykh reklamnykh tekstov na russkom i angliyskom yazykakh, opredelyaetsya zavisimost' vybora toy ili inoy sintaksicheskoy organizatsii ot kommunikativnogo namereniya reklamodatelya. Issleduyutsya nekotorye aspekty semantiki i pragmatiki sintaksicheskikh konstruktsiy v reklame. Provoditsya popytka sravnitel'nogo analiza sintaksicheskoy organizatsii russkikh i angliyskikh reklamnykh tekstov s tsel'yu vyyavit' obshchie i spetsifichnye osobennosti upotrebleniya opredelennykh sintaksicheskikh konstruktsiy.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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