Title
Six Sigma Marketing: From Cutting Costs To Growing Market Share,Used
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Six Sigma Marketing Challenges The Way Both The Six Sigma Community And The Marketing Area Think About Business And The Way They Currently Do Business. It Does So By Providing A Detailed And Structured Approach One That Is Entirely Data Driven To Unleash The Power Of Six Sigma On The Crucial Need For Revenue Growth. Six Sigma Marketing (Ssm) Is A Factbased, Datadriven Disciplined Approach To Growing Market Share By Providing Targeted Product/Markets With Superior Value. It Is Organized Around The Following Elements: Customer Value Is The Driving Strategic Metric. It Replaces The Emphasis On Customer Satisfaction Embraced By Both Six Sigma And Marketing, And Provides A Much Stronger Link To Marketshare Gains And Revenue Increases. Ssm Has A Unique Set Of Powerful Tools Designed Around The Idea Of Customer Value To Concentrate The Organization S Efforts On Both Acquisition Of New Customers And Retention Of Current Customers. It Uses A Modified Dmaic (Define, Measure, Analyze, Improve, Control) Model That Is Not Only Very Familiar To The Six Sigma Community But Also Friendly To And Easily Understood By Marketers. It Strives To Make Marketing A More Effective And Efficient Factor Within The Organization. Its Goal Is Defect Reduction. A Defect Is Defined As Failure To Provide Satisfactory Customer Events. Customers Interact With An Organization In Many Ways: Sales, Billing Inquiries, Service, Repairs, Parts, And So Forth. Each Event, Or Interaction, Has The Ability To Increase Or Decrease Their Loyalty And Hence The Organization S Market Share. Ssm Expands The Traditional View Of Marketing To Include Emphases Not Only On Pricing, Product, Promotion, And Distribution, But Also On Processes. Ssm Takes Elements From Both Six Sigma And Marketing And Forges Them Into A Powerful And Focused Discipline Designed To Increase The Enterprise S Market Share And Topline Revenues. It Is A Structured Approach That Addresses The Need For More Effective And Efficient Marketing Activities In Order To Achieve Value Proposition Goals At Lower Costs. It Represents What Many Have Called The Next Generation In Six Sigma One Not Focused Solely On Reducing Costs Or Defects, But Actually On Increasing Revenues And Market Share.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does the book have? A: The book contains one hundred sixty-eight pages. This length provides a concise overview of Six Sigma Marketing principles.
- Q: What is the binding type of this book? A: The book is hardcover. This durable binding enhances its longevity and makes it suitable for frequent use.
- Q: What are the dimensions of the book? A: The book measures six inches in length, zero point seventy-five inches in width, and nine point five inches in height. These dimensions make it easy to store on a bookshelf.
- Q: Who is the author of this book? A: The author is R. Eric Reidenbach. He brings expertise in both Six Sigma and marketing to this work.
- Q: Which publisher released this book? A: The book was published by ASQ Quality Press. This publisher specializes in quality management literature.
- Q: What is the primary focus of Six Sigma Marketing? A: The primary focus is on using data-driven strategies to grow market share. It challenges traditional marketing approaches by emphasizing customer value.
- Q: How does Six Sigma Marketing improve customer retention? A: It uses powerful tools to enhance customer value, which improves retention rates. By focusing on the quality of customer interactions, it aims to increase loyalty.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners. It presents concepts in a structured manner that is accessible to those new to Six Sigma or marketing.
- Q: What reading level is this book appropriate for? A: The book is appropriate for adults and professionals. It addresses complex concepts in a clear, understandable way.
- Q: How should I care for this hardcover book? A: To care for the book, keep it in a dry place and avoid exposure to direct sunlight. This will help maintain its condition over time.
- Q: Can I easily transport this book? A: Yes, the book is lightweight and portable. Its dimensions make it easy to carry in a bag without taking up much space.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a return or exchange. Most sellers have a return policy for such situations.
- Q: Does this book include practical examples? A: Yes, the book includes practical examples of Six Sigma Marketing applications. These examples help illustrate the concepts discussed.
- Q: Is this book aimed at any specific industry? A: No, the principles apply across various industries. It is designed for any organization looking to enhance its marketing strategies.
- Q: Does the book provide a step-by-step guide? A: Yes, it provides a step-by-step approach through a modified DMAIC model. This model helps readers systematically apply Six Sigma principles.
- Q: Is there an emphasis on customer satisfaction in this book? A: No, the book emphasizes customer value over customer satisfaction. This shift aims to create stronger links to market share growth.