Title
Six Sigma Marketing: From Cutting Costs To Growing Market Share,Used
Delivery time: 8-12 business days (International)
Six Sigma Marketing Challenges The Way Both The Six Sigma Community And The Marketing Area Think About Business And The Way They Currently Do Business. It Does So By Providing A Detailed And Structured Approach One That Is Entirely Data Driven To Unleash The Power Of Six Sigma On The Crucial Need For Revenue Growth. Six Sigma Marketing (Ssm) Is A Factbased, Datadriven Disciplined Approach To Growing Market Share By Providing Targeted Product/Markets With Superior Value. It Is Organized Around The Following Elements: Customer Value Is The Driving Strategic Metric. It Replaces The Emphasis On Customer Satisfaction Embraced By Both Six Sigma And Marketing, And Provides A Much Stronger Link To Marketshare Gains And Revenue Increases. Ssm Has A Unique Set Of Powerful Tools Designed Around The Idea Of Customer Value To Concentrate The Organization S Efforts On Both Acquisition Of New Customers And Retention Of Current Customers. It Uses A Modified Dmaic (Define, Measure, Analyze, Improve, Control) Model That Is Not Only Very Familiar To The Six Sigma Community But Also Friendly To And Easily Understood By Marketers. It Strives To Make Marketing A More Effective And Efficient Factor Within The Organization. Its Goal Is Defect Reduction. A Defect Is Defined As Failure To Provide Satisfactory Customer Events. Customers Interact With An Organization In Many Ways: Sales, Billing Inquiries, Service, Repairs, Parts, And So Forth. Each Event, Or Interaction, Has The Ability To Increase Or Decrease Their Loyalty And Hence The Organization S Market Share. Ssm Expands The Traditional View Of Marketing To Include Emphases Not Only On Pricing, Product, Promotion, And Distribution, But Also On Processes. Ssm Takes Elements From Both Six Sigma And Marketing And Forges Them Into A Powerful And Focused Discipline Designed To Increase The Enterprise S Market Share And Topline Revenues. It Is A Structured Approach That Addresses The Need For More Effective And Efficient Marketing Activities In Order To Achieve Value Proposition Goals At Lower Costs. It Represents What Many Have Called The Next Generation In Six Sigma One Not Focused Solely On Reducing Costs Or Defects, But Actually On Increasing Revenues And Market Share.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
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Frequently Asked Questions
- Q: What is the main focus of 'Six Sigma Marketing'? A: The main focus of 'Six Sigma Marketing' is to challenge traditional marketing strategies by using a data-driven approach to enhance revenue growth and market share through customer value.
- Q: Who is the author of 'Six Sigma Marketing'? A: 'Six Sigma Marketing' is authored by R. Eric Reidenbach.
- Q: What type of binding does this book have? A: 'Six Sigma Marketing' is available in hardcover binding.
- Q: How many pages does 'Six Sigma Marketing' have? A: 'Six Sigma Marketing' has a total of 168 pages.
- Q: What is the publication date of this book? A: 'Six Sigma Marketing' was published on April 27, 2009.
- Q: What are the key elements discussed in 'Six Sigma Marketing'? A: The key elements discussed include customer value as a strategic metric, a modified DMAIC model, and a focus on processes alongside traditional marketing aspects like pricing and promotion.
- Q: Is 'Six Sigma Marketing' suitable for beginners in marketing? A: Yes, 'Six Sigma Marketing' is designed to be friendly and understandable for marketers, making it suitable for both beginners and experienced professionals.
- Q: What condition is the book 'Six Sigma Marketing' in? A: 'Six Sigma Marketing' is in good condition.
- Q: How does 'Six Sigma Marketing' relate to customer retention? A: 'Six Sigma Marketing' emphasizes the importance of customer interactions and aims to reduce defects in customer events, which enhances customer retention and loyalty.
- Q: Can 'Six Sigma Marketing' help in improving marketing efficiency? A: 'Six Sigma Marketing' provides a structured approach that focuses on increasing the effectiveness and efficiency of marketing activities to achieve value proposition goals.