Sixty to Zero: An Inside Look at the Collapse of General Motorsand the Detroit Auto Industry,Used
Sixty to Zero: An Inside Look at the Collapse of General Motorsand the Detroit Auto Industry,Used

Sixty to Zero: An Inside Look at the Collapse of General Motorsand the Detroit Auto Industry,Used

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SKU: SONG030017151X
Brand: Yale University Press
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An awardwinning journalist's insights into the auto industry, the decline of oncegreat companies, and the failures of managementThe collapse of General Motors captured headlines in early 2009, but as Alex Taylor III writes in this indepth dissection of the automakers undoing, GMs was a meltdown forty years in the making. Drawing on more than thirty years of experience and insight as an automotive industry reporter, as well as personal relationships with many of the leading players, Taylor reveals the many missteps of GM and its competitors: a refusal to follow market cues and consumer trends; a lack of followthrough on major initiatives; and a history of hesitance, inaction, and failure to learn from mistakes. In the process, he provides lasting lessons for every executive who confronts the challenges of a changing marketplace and global competition. Yet Taylor resists condemning GMs leadership from the privileged view of hindsight. Instead, his account enables the reader to see GMs decline through the eyes of an insider, with the understanding that corporate decisionmaking at a company as large as General Motors isnt as simple as it may seem. Taylors book serves as a marvelous case study of one of the United States premier companies, of which every American quite literally now holds a share.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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