Title
Slingshot: AMD's Fight to Free an Industry from the Ruthless Grip of Intel,Used
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The inside story of the great microchip war, a legal and strategic battle for a competitive marketWhen Hector Ruiz joined AMD, quickly ascending to the CEO's suite, he took the helm of a dynamic company that was nonetheless struggling against perceptions that it could not contend with Intel, the Goliath of the microchip industry. Though AMD's technology, products, and pricing were keeping pace with or outstripping Intel's, the market wasn t responding. Why?Ruiz found deals unaccountably collapsing, his executives stonewalled by business partners, and promising innovations thwarted. As Intel made it almost impossible for its customers to use competitors' chips, rumors floated that the only reason Intel ''allowed'' AMD to exist was to stave off antitrust investigations by the Federal Trade Commission.As government investigations began to reveal the truth about Intel s predatory business practices, Ruiz realized that AMD's only option was to become David to Intel s Goliath.Recruiting a team of renowned strategists and industry leaders, Ruiz developed tactics based on superior technology and innovative alliances. And when he finally made the decision to file a historic lawsuit against Intel, the battle between the two rivals escalated, enveloping the entire personal computer industry and bringing to a head a conflict that had been building for more than a decade.This unprecedented inside account of the microchip industry at war offers lessons to all readers interested in the thrust and parry of the hightechnology sectoror who face daunting competitive challenges of their own.
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- Q: What is the main topic of 'Slingshot: AMD's Fight to Free an Industry from the Ruthless Grip of Intel'? A: The book focuses on AMD's challenges and strategies to compete against Intel in the microchip industry, detailing Hector Ruiz's leadership and the company's fight against Intel's dominance.
- Q: Who is the author of this book? A: The author of the book is Hector Ruiz.
- Q: How many pages does the book have? A: The book contains 200 pages.
- Q: What is the condition of the book? A: The book is listed in 'Very Good' condition.
- Q: When was 'Slingshot' published? A: The book was published on April 23, 2013.
- Q: What type of binding does this book have? A: This book is bound in hardcover.
- Q: What category does this book fall under? A: The book is categorized under 'Company Profiles'.
- Q: Does the book include any illustrations or images? A: The product details do not specify the inclusion of illustrations or images.
- Q: Is there any information on the book's features? A: No specific features are listed in the product details.
- Q: What insights can readers expect from this book? A: Readers can expect an inside account of the microchip industry's competitive landscape and lessons on overcoming market challenges.