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Small Business For Big Thinkers: Unconventional Strategies To Connect With And Win Big Business,Used
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A small business is not just a scaleddown version of a big one. In fact, some of the strategies that work well for larger companies may actually be completely irrelevant for smaller firms.Small Business for Big Thinkers offers unconventional but proven strategies to run a better small business. It also provides a roadmap for owners looking to expand their small businesses by doing more business with Big Business.Cynthia's downinthetrenches stories, along with those from other smallbusiness CEOs and Big Business experts, show you how to connect with highly soughtafter customers and win them over! You'll learn how to:Create an organization that is operationally efficient, creative, and entrepreneurialAttract and win contracts from much larger companiesServe complex, global companies by forging strong relationshipsEvaluate Big Business opportunities and know when not to compete.
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