Title
Small Giants: Companies That Choose to Be Great Instead of Big,Used
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How maverick companies have passed up the growth treadmill and focused on greatness instead.Its an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do . . . creating a great place to work . . . providing great customer service . . . making great contributions to their communities . . . and finding great ways to lead their lives.In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent recordsstorage business; Clif Bar & Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singersongwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingermans Community of Businesses, including the worldfamous Zingermans Deli of Ann Arbor.Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success. In his new afterward, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the book.
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- Q: How many pages are in 'Small Giants'? A: This book contains two hundred fifty-six pages. It provides a comprehensive exploration of companies that prioritize greatness over growth.
- Q: What is the binding type of 'Small Giants'? A: The book is available in hardcover binding. This ensures durability and a professional appearance for your bookshelf.
- Q: Who is the author of 'Small Giants'? A: The author is Bo Burlingham. He is a veteran journalist known for his insights into business practices.
- Q: What genre does 'Small Giants' belong to? A: This book belongs to the Business & Industry genre. It focuses on innovative business strategies and philosophies.
- Q: What is the book about? A: The book explores how select companies choose to focus on greatness rather than continual growth. It highlights alternative paths to success.
- Q: How do I use the ideas presented in 'Small Giants'? A: You can apply the ideas by reassessing your own business goals. Consider prioritizing employee satisfaction and community contributions alongside profit.
- Q: Is 'Small Giants' suitable for entrepreneurs? A: Yes, this book is highly suitable for entrepreneurs. It provides valuable insights into creating a meaningful business.
- Q: Can I recommend 'Small Giants' to business students? A: Absolutely, it is a great resource for business students. It challenges conventional business success metrics and promotes critical thinking.
- Q: What are the main themes of 'Small Giants'? A: The main themes include business ethics, community impact, and redefining success. It encourages readers to think beyond profit.
- Q: How should I care for my copy of 'Small Giants'? A: To keep your book in good condition, store it upright on a shelf. Avoid exposure to direct sunlight and moisture.
- Q: Is 'Small Giants' a good gift for a new business owner? A: Yes, it makes an excellent gift for new business owners. The insights can inspire them to create a sustainable and meaningful business.
- Q: What should I do if my copy of 'Small Giants' arrives damaged? A: If your book arrives damaged, contact the seller immediately for a return or replacement. Most retailers have a straightforward return policy.
- Q: Does 'Small Giants' have any practical exercises? A: No, the book primarily offers case studies and narratives rather than practical exercises. It focuses on storytelling to convey its messages.
- Q: What if I want to learn more about the companies mentioned in 'Small Giants'? A: You can research each company online for further information. Many have websites detailing their practices and philosophies.
- Q: Is 'Small Giants' suitable for older teens? A: Yes, it is suitable for older teens interested in business concepts. The themes are accessible and thought-provoking for a younger audience.
- Q: How is 'Small Giants' different from other business books? A: Unlike many business books that focus solely on growth strategies, 'Small Giants' emphasizes values and ethics in business decisions.