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Small Message, Big Impact: The Elevator Speech Effect,Used
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Whether Im pitching a potential client or creating a blockbuster ad campaign, Im always thinking about how to make the message smaller so the impact will be bigger. Terri Sjodin has codified the science of getting this right. Linda Kaplan Thaler, CEO of The Kaplan Thaler Group and bestselling coauthor of The Power of Small and Bang!Youre at the airport waiting for a flight, burning time by checking your email. Then you spot the CEO of a company youve wanted to connect with for ages. Hes also waiting for his flight. Your flight! Should you walk over? What would you say?Weve all been there. An opportunity presents itself and you have one chance to share your important message. The clock is ticking. And in this age of information overload, no business skill is more essential than being able to connect with others quickly, whether in a oneonone meeting or in front of thousands of people.Acclaimed speaker and consultant Terri Sjodin defines an elevator speech as a brief presentation that introduces a product, service, or idea. Its purpose isnt to say everything about your topicjust to intrigue and inspire the listener to want to hear more. And Sjodin suggests you expand your vision of what it can do. Dont just think of an elevator speech as a generic tool you use in chance momentsconsider the concept as a strategy to manage multiple talking points and to communicate more complex ideas as well.Her bestselling book is an entertaining, practical guide to making your message concise, compelling, and effective. She reveals, for instance, how to: Build a convincing case using six of the most consistently effective arguments. Incorporate unique illustrations to bring your message to life. Speak in your own authentic voice; the art is in your delivery!In this newly updated edition, Sjodin offers her timetested strategies and advice, including simple outlines, worksheets, a sample elevator speech, evaluation forms, and much more.Whatever your goal, you can learn to craft a fresh, brief, convincing message that generates tangible results.
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