Title
Smart Pricing: How Google, Priceline, And Leading Businesses Use Pricing Innovation For Profitability
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In Smart Pricing: How Google, Priceline And Leading Businesses Use Pricing Innovation For Profitability, Wharton Professors And Renowned Pricing Experts Jagmohan Raju And Z. John Zhang Draw On Examples From High Tech To Low Tech, From Consumer Markets To Business Markets, And From U.S. To Abroad, To Tell The Stories Of How Innovative Pricing Strategies Can Help Companies Create And Capture Value As Well As Customers. They Teach The Pricing Principles Behind Those Innovative Ideas And Practices. Smart Pricing Introduces Many Innovative Approaches To Pricing, As Well As The Research And Insights That Went Into Their Creation. Filled With Illustrative Examples From The Business World, Readers Will Learn About Restaurants Where Customers Set The Price, How Google And Other Hightech Firms Have Used Pricing To Remake Whole Industries, How Executives In China Successfully Start And Fight Price Wars To Conquer New Markets. Smart Pricing Goes Well Beyond Familiar Approaches Like Costplus, Buyerbased Pricing, Or Competitionbased Pricing, And Puts A Wide Variety Of Pricing Mechanisms At Your Disposal. This Book Helps You Understand Them, Choose Them, And Use Them To Win.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of this book? A: This book has two hundred twelve pages. It provides insights into innovative pricing strategies used by leading businesses.
- Q: What are the dimensions of the book? A: The book measures six point twenty-six inches in length, zero point seventy-five inches in width, and nine point twenty-five inches in height.
- Q: What is the binding type of the book? A: The book is a hardcover edition. This durable format is designed for long-term use and easy reading.
- Q: Who are the authors of this book? A: The authors are Jagmohan Raju and Z. John Zhang. They are renowned pricing experts and professors at Wharton.
- Q: What category does this book belong to? A: This book is categorized under Retailing. It focuses on pricing strategies in various business markets.
- Q: How do I use the insights from this book? A: Read the book to learn about innovative pricing strategies. You can apply these principles to enhance your business profitability.
- Q: Is this book suitable for beginners in pricing? A: Yes, this book is suitable for beginners. It covers fundamental pricing concepts and offers practical examples.
- Q: Can I use this book as a textbook for a pricing course? A: Yes, it can be used as a textbook. The book provides comprehensive insights that are valuable for academic settings.
- Q: What age group is this book appropriate for? A: This book is intended for adults and business professionals. It discusses advanced pricing strategies that require foundational knowledge.
- Q: How should I care for this hardcover book? A: To keep the book in good condition, store it upright and avoid exposure to moisture. Clean the cover with a dry cloth.
- Q: Is there a warranty or guarantee for this book? A: Typically, books do not come with a warranty. However, you can return it if it arrives damaged.
- Q: What if I receive a damaged copy of the book? A: If you receive a damaged copy, contact the seller for a return or exchange. Most retailers have a return policy in place.
- Q: Does this book include practical examples? A: Yes, the book includes numerous practical examples from various industries. These examples illustrate innovative pricing strategies.
- Q: How does this book compare to other pricing strategy books? A: This book offers unique insights into innovative pricing beyond traditional methods. It's a valuable addition for anyone interested in advanced pricing techniques.
- Q: Are there any additional resources related to this book? A: Additional resources may include academic papers or online courses on pricing strategies. Check the authors' websites for more information.
- Q: What topics are covered in this book? A: The book covers various innovative pricing mechanisms, principles, and case studies from different markets and industries.