Title
Smoke Gets in Your Eyes: Branding and Design in Cigarette Packaging,Used
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With more than 300 examples of cigarette pack designs, this is an exploration of how designers have used words, pictures and eyecatching graphic design to make smoking irresistible. Complementing the striking images is a text that examines the changing ways in which specific cigarette brands have been promoted over the years. What factors distinguish a successful brand from a flop? Why did the industry market both uptown and downtown brands simultaneously? What makes certain symbols popular across farflung national boundaries Tiger cigarettes, for example, pop up from Latin America to Indonesia. And how has the packaging contributed to the fact that cigarettes are still consumed with fervour by people all around the world, regardless of class, culture and the wellknown health risks?
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.