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So What?: How to Communicate What Really Matters to Your Audience,Used
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Supercharge your success by answering the one question everyone cares about, So What?: How to Communicate What Really Matters to Your Audience contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from Mark Magnacca, one of the worlds leading sales consultants.Its tough, but truethe people youre trying to communicate with, sell to, or convince dont really care about you. Nor do they care what youre offering themuntil they understand exactly how itll benefit them. If you recognize that one hard, cold factand you know what to do about ityoull make more money, achieve greater success, and even have more fun!Magnacca shows you how to answer the So What? question brilliantly, every timeno matter whos asking it or what youre trying to achieve. This book will transform the way you communicate: Youll use it every day to get what you wantin business and in life!
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.