Title
Social Business Imperative, The: Adapting Your Business Model to the AlwaysConnected Customer,Used
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The power of Claras book is that it highlights not only social media practices but fundamental business practices and how company leaders need to entirely rethink customer engagement models. The implications for every businessregardless of industry or geographyof todays social, connected consumer cannot be overstated. This book provides a powerful vision and a compelling call to action for company leaders everywhere.Ted Mathas, Chairman and CEO, New York LifeSocial media is now the dominant online activity and drives more website traffic than online search. The implications for businesses are as profound as the rise of Google fifteen years ago. Delegating this opportunity to a social media team is not enoughtodays leaders must personally grasp the tectonic changes arising from todays social, alwaysconnected customer, and must rearchitect business practices and models accordingly.In The Social Business Imperative, Silicon Valley entrepreneur and renowned thought leader Clara Shih identifies powerful new opportunities created by social media across the entire customer lifecycle. The functional breadth of this book is critical for todays leaders, who must deliver a consistent experience across every brand touchpoint, from marketing to sales to customer service, online to offline, because that is what the customer expects.This guide is a mustread for all professionalsfrom boards of directors to frontline sales managers, and from chief marketing officers to recruiting, IT, and compliance directorswho need to understand the digital transformation taking place not only in their own department but in all departments. Only with this broader understanding can functional leaders effectively collaborate on delivering a cohesive customer experience spanning previous organizational silos.Going far beyond her global bestseller The Facebook Era, Clara offers unprecedented insights into why and how traditional organizations must reimagine their existing business processes to capture the digital last mile across social media, mobile messaging apps, the Internet of Everything, and the collaborative economy. Drawing on her immense experience helping Fortune 500 companies operationalize digital transformation to drive measurable uplift in sales and loyalty, Shih also presents powerful new case studies spanning multiple industries and companies from Wells Fargo to Warby Parker.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.