Title
Social Marketing: Behavior Change for Social Good,Used
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Successful social marketing holds the power to change the world.For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today's most pressing social problems including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether your students are on a mission to improve public health, protect the environment, or galvanize their community, they will find Social Marketing an invaluable resource.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has six hundred twenty-four pages. It provides an in-depth exploration of social marketing strategies.
- Q: What is the binding type of this book? A: This book is paperback bound. The paperback format makes it lightweight and easy to handle.
- Q: What are the dimensions of this book? A: The dimensions are seven point thirty-eight inches in length, one point forty-two inches in width, and nine point thirteen inches in height. These dimensions make it a convenient size for reading and carrying.
- Q: Who are the authors of this book? A: The authors are Nancy R. Lee and Philip Kotler. They are well-known experts in the field of social marketing.
- Q: What topics does this book cover? A: This book covers various social marketing topics, including public health, environmental protection, and community engagement. It also addresses contemporary social issues like the opioid epidemic and climate change.
- Q: Is this book suitable for beginners? A: Yes, this book is suitable for beginners. It guides readers through a ten-step strategic social marketing planning model.
- Q: Can I use this book for academic purposes? A: Yes, this book is ideal for academic use. It is widely used in marketing courses and provides valuable case studies.
- Q: Is there a lot of new content in this edition? A: Yes, the new sixth edition includes more than twenty-five new cases and updated examples. This ensures relevance to current social issues.
- Q: Does this book include information about social media? A: Yes, the edition features significantly expanded coverage of social media. It addresses how social media can be used in social marketing campaigns.
- Q: What is the main focus of this book? A: The main focus is on behavior change for social good. It aims to equip readers with the tools to develop effective social marketing campaigns.
- Q: How should I care for this book? A: To care for this book, keep it in a dry place and avoid direct sunlight. This will help preserve its condition over time.
- Q: Can I return this book if I am not satisfied? A: Yes, you can return the book if you are not satisfied with it. Check the retailer's return policy for specific details and timelines.
- Q: Is this book safe for all audiences? A: Yes, the content is appropriate for a general audience. However, some case studies address sensitive social issues that may require discussion.
- Q: What if the book arrives damaged? A: If the book arrives damaged, contact the seller immediately for a replacement. Most sellers have policies in place for damaged items.
- Q: Does this book offer practical examples? A: Yes, it offers numerous practical examples and case studies. These real-world applications enhance learning and understanding of social marketing.