Social Marketing: Behavior Change for Social Good,Used

Social Marketing: Behavior Change for Social Good,Used

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Successful social marketing holds the power to change the world.For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today's most pressing social problems including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether your students are on a mission to improve public health, protect the environment, or galvanize their community, they will find Social Marketing an invaluable resource.

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main focus of 'Social Marketing: Behavior Change for Social Good'? A: The book primarily focuses on the principles and strategies of social marketing aimed at fostering behavior change for societal benefits, addressing pressing social issues like public health and environmental protection.
  • Q: Who are the authors of this book? A: The book is authored by Nancy R. Lee and Philip Kotler, who are recognized experts in the field of marketing.
  • Q: What edition of the book is currently available? A: The currently available edition is the Sixth Edition, published on February 18, 2019.
  • Q: How many pages does this book contain? A: The book contains a total of 624 pages.
  • Q: Is this book suitable for beginners in social marketing? A: Yes, the book is designed to be accessible for both students and practitioners, making it suitable for beginners in the field of social marketing.
  • Q: What key topics are covered in the new edition? A: The new edition includes expanded coverage of social media and over 25 new case studies addressing contemporary issues like the opioid epidemic, climate change, and youth suicide.
  • Q: What is the format of the book? A: The book is available in paperback format.
  • Q: What is the condition of the item listed? A: The item is listed as 'Acceptable' condition.
  • Q: Can this book help in designing social marketing campaigns? A: Yes, it provides a proven 10 Step Strategic Social Marketing Planning Model that guides readers through the process of designing effective social marketing campaigns.
  • Q: When was 'Social Marketing: Behavior Change for Social Good' published? A: The book was published on February 18, 2019.