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Social Marketing For Public Health: Global Trends And Success Stories: Global Trends And Success Stories,New
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Social Marketing For Public Health Examines How Social Marketing Is Used As A Strategy For Changing Health Behavior In The World Today. Addressing Issues And Trends In Social Marketing And Public Health Globally, It Highlights Successful And Measurable Health Behaviorchanging Campaigns Launched By The Governments, By A Combination Of The Governments And Citizens, Or By The Citizens Themselves In Various Countries. Each Chapter Focuses On One Selected Country, Making The Content Very Accessible. The Text Provides An Indepth And Uptodate Treatment Of The Subject Matter.
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- Q: How many pages does the book have? A: This book has four hundred twenty-two pages. It's a comprehensive resource exploring social marketing in public health.
- Q: What is the binding type of the book? A: The book is available in paperback binding. This makes it lightweight and easy to handle for study and reference.
- Q: Who is the author of this book? A: The author of the book is Hong Cheng. He provides insights into global trends in social marketing for public health.
- Q: What topics are covered in the book? A: The book covers various topics, including health behavior change campaigns and anti-smoking strategies. It features successful case studies from multiple countries.
- Q: Is this book suitable for undergraduate students? A: Yes, this book is ideal for upper-level undergraduate and graduate courses. It serves as a valuable resource for students studying social marketing and public health.
- Q: Can this book help public health practitioners? A: Yes, it's an inspirational resource for current public health practitioners. The book includes discussion questions and PowerPoint slides for enhanced learning.
- Q: How should I care for the book? A: To keep the book in good condition, store it in a dry place away from direct sunlight. Avoid bending the spine and pages.
- Q: Is there any specific cleaning needed for the book? A: No specific cleaning is needed for the book. Simply handle it with clean hands to prevent smudges and damage.
- Q: What is the recommended reading age for this book? A: The book is suitable for adults and upper-level college students. It addresses advanced topics in social marketing and public health.
- Q: Is this book suitable for beginners in public health? A: While the book is designed for upper-level courses, beginners may find it challenging. It's best suited for those with some background knowledge.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you can return it for a replacement. Check the seller's return policy for specific instructions.
- Q: Are there discussion questions included in the book? A: Yes, each chapter includes discussion questions. These are designed to engage readers and enhance their understanding of the material.
- Q: Does the book provide case studies? A: Yes, the book features various case studies from fifteen countries. These real-world examples illustrate successful public health campaigns.
- Q: What is the primary focus of the book? A: The primary focus is on social marketing's role in improving public health programs globally. It discusses trends and successful campaigns.
- Q: Can I use this book for a research project? A: Yes, this book can be a valuable resource for research projects. It provides insights and case studies relevant to social marketing and public health.