Title
Social Marketing for Public Health: Global Trends and Success Stories: Global Trends and Success Stories,Used
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Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behaviorchanging campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an indepth and uptodate treatment of the subject matter.
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- Q: What is the main focus of 'Social Marketing for Public Health: Global Trends and Success Stories'? A: 'Social Marketing for Public Health' explores how traditional marketing principles are applied to enhance public health programs globally. It highlights successful health behavior change campaigns from 15 countries across five continents.
- Q: Who are the contributing authors of this book? A: The book features contributions from leading social marketing scholars, experienced practitioners, and long-time public health professionals, providing a diverse range of insights.
- Q: What topics are covered in the success stories presented in the book? A: Success stories include anti-smoking campaigns, HIV-AIDS prevention efforts, lifestyle promotions, obesity battles, public educational campaigns on hepatitis B, and contraceptive social marketing.
- Q: Is this book suitable for academic use? A: Yes, it is ideal for upper-level undergraduate and graduate courses in social marketing, public health, health communication, international marketing, and consumer behavior.
- Q: Does the book include any teaching resources? A: Yes, each chapter includes discussion questions and PowerPoint slides designed to engage readers and facilitate learning.
- Q: What is the condition of the book being sold? A: The book is listed as a 'Used Book in Good Condition', indicating it may have some wear but is functionally sound.
- Q: What is the binding type of this book? A: The book is available in paperback binding, making it lightweight and portable.
- Q: When was 'Social Marketing for Public Health' published? A: The book was published on December 8, 2009.
- Q: How many pages does the book contain? A: The book has a total of 422 pages.
- Q: What is the edition of this book? A: This is the illustrated edition of 'Social Marketing for Public Health: Global Trends and Success Stories'.